eB2B to drive unorganised general trade channel, helping it double in size in the next 10 years.
By Staff Reporter | September 12, 2022 | 9:00 PM
The nascent eB2B space of the online marketplace carries huge profitability potential. Christin Hume / Unsplash
The nascent eB2B space of the online marketplace carries huge profitability potential. With organised brick and mortar adoption facing multiple issues at various levels, eB2B will continue to drive the unorganised general trade channel, helping it double in size in the next 10 years.
When it comes to general trade, there are several pain points such as higher prices, lack of transparency, no credit and pay-later options, less variety of brands, and low-quality products. At a time when consumer expectations are changing, #eB2B not only addresses these issues, but also provides a more seamless, and enjoyable experience, thus gaining considerable momentum, says a report by Redseer Strategy Consultants. Given the fact that there is a huge opportunity from the large unorganised #retail market, as well as the increasing receptiveness of #retailers towards eB2B, it is safe to say that the sales within this sector will reach close to $100 billion in just a few more years, it added.
