A leader in the omnichannel technology space for enterprise brands, Ace Turtle has opened franchisee stores of Lee and Wrangler in Odisha, Bihar and Jharkhand.
By Staff Reporter | October 28, 2022 | 1400 Hours
The coalfield town of Dhanbad now has a Lee store at the Prabhatam Grand Mall located in a prime residential area. In Patna, the store is at the One Plaza Mall, in the heart of the city. Ace Turtle
Ace Turtle on shop opening spree
As part of Ace Turtle’s plans to open 100 more omnichannel-enabled Lee & Wrangler stores by March 2023, 3 have come up in the states of Odisha, Bihar and Jharkhand
The omnichannel-enabled stores, ranging from 800-1500 sqft, have come up, as per strategy, in tier II and tier III towns.
While the Wrangler store has come up in Bhubaneswar, one each of Lee has opened shop in Patna and Dhanbad.
The stores are owned by franchisees while the stock is provided by Ace Turtle. The stores also use Ace Turtle’s proprietary omnichannel technology platform Rubicon. “We are setting up the stores closer to our customers to provide them with the best omnichannel shopping experience,” an Ace Turtle spokesperson said.
Ace Turtle has two business verticals — SaaS and Licensed Brands. Ace Turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data. Rubicon is used by large global brands as a SaaS platform and is also leveraged by Ace Turtle for its licensed brands portfolio.
Its Licensed Brands portfolio includes long-term licenses of marquee brands Lee, Wrangler, Toys ‘R’ Us, and Babies ‘R’ Us. It has a complete vertical offering from design, local sourcing to D2C for global brands for the Indian market. Ace Turtle is backed by investors such as Singapore-based Vertex Ventures, the venture arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand.
