Marico Limited, a prominent FMCG company, has expanded its product range by introducing SaffolaMuesli with Flavour Pops. This move aims to leverage the brand’s strong presence in the adult breakfast segment.
Over time, Saffola has become a leader in the breakfast market in India, particularly noted for its oats, and has diversified into categories such as peanut butter and honey. Continuously innovating to meet evolving consumer needs, Saffola makes nutritious eating convenient and appealing. Building on its established reputation and commitment, the brand is revitalizing the category with crunchy muesli now available in three new delicious options: Kesar Crunch, Berry Crunch, and Choco Crunch.
Vaibhav Bhanchawat, Chief Operating Officer – India & Foods Business at Marico Limited, commented on the launch, stating, “Our entry into the muesli category represents a significant milestone aligned with our brand’s commitment to offering consumers ‘better for you’ products with a focus on taste. Recognizing the growing demand for convenient nutrition, we understand that consumers want their breakfast to be both enjoyable and energizing, setting the tone for their day ahead. We identified an opportunity to bring excitement and familiarity to a modern category like muesli, similar to our success with Saffola Masala Oats. Our goal was to deliver consumer delight through our unique flavor pops format, providing a burst of flavour and an irresistibly crunchy experience. We believe that the popular flavour introduced under Saffola Muesli with Crunch Flavor Pops will brighten up consumers’ mornings, preparing them to take on the day.”
