Delhivery is gearing up to offer 2-hour delivery services as part of its strategy to tap into the rapidly growing quick commerce sector.
The logistics powerhouse aims to establish a network of multi-tenant dark stores to enhance delivery speeds for eCommerce businesses, targeting 2-4 hour fulfillment times.
This micro-fulfillment strategy is becoming more popular as companies strive to compete with competitors like Blinkit and Zepto.
By sharing the expense of dark stores, eCommerce companies can streamline their operations and shorten delivery times.
However, the long-term financial viability of the quick commerce model, particularly for low-cost items, is uncertain, diverging from the more optimistic views held by some industry players.
The competition for quick commerce supremacy is still ongoing. Although Delhivery’s focus on micro-fulfillment represents a strategic initiative, its success will depend on the model’s sustainability and the evolving competitive dynamics.
