The fashion industry is a massive player in the global economy, raking in billions every year. But it comes with a hefty environmental cost. This is why sustainable fashion is becoming such an important topic worldwide. In India, a major textile producer, there’s a growing movement towards more eco-friendly fashion.
Even though India’s textile and garment industry makes up 5% of the country’s GDP, it’s also one of the biggest polluters out there. The production and disposal of clothing create huge amounts of waste and emissions.
The sustainable fashion scene in India is still emerging, but it’s been growing steadily in recent years. According to a report from ResearchAndMarkets.com, the market for sustainable fashion in India is expected to grow at a rate of 10.6% annually from 2021 to 2026. This growth is driven by increasing consumer awareness, supportive government policies, and the availability of eco-friendly materials.
India is also doing its part in recycling textile waste, with about 60% of it being reused. Traditional practices like handloom weaving and handicrafts are sustainable by nature, using minimal energy and water.
Here are few Indian sustainable fashion brands and lifestyle products that are making waves with their eco-friendly approaches:
- B Label
B Label is all about sustainability, crafting clothes with hemp—one of nature’s toughest fibers. Hemp is UV-resistant, mold-resistant, and carbon negative. Their partner, The Bombay Hemp Company, supports this vision by using organic, pesticide-free fabrics. Together, they’re making a significant positive impact on the environment.
- Mix Mitti
Mix Mitti is a fresh name in sustainable accessories, founded by wildlife photographer Shivangi Bajpai. They use biodegradable materials like cotton, duck cloth, and hemp. They also plan to include woolen felt and jute in their future products. Plus, they donate a portion of their profits to animal welfare organizations, adding an extra layer of meaning to every purchase.
- Beej
Started by Arundhati Kumar in 2020, Beej focuses on accessories like handbags and wallets made from plant-based materials such as Desserto (from cactus pulp), Pinatex (from pineapple leaves), and cork (from cork oak bark). Their eco-friendly approach champions materials that are both durable and kind to the planet.
- Vanaras
Vanaras uses GOTS-certified organic cotton for its entire clothing range. Their clothes are biodegradable, and they even offer custom color options. Their focus on slow fashion and sustainable living is evident in their unique designs featuring botanical prints and thoughtful details.
- Maati
Based in Udaipur, Rajasthan, Maati is known for its minimalist, eco-friendly staples. This PETA-approved brand avoids plastic in its packaging and uses upcycled fabrics. From peplum tops to boxy pants, their products are not only chic but also sustainable. Their face masks and laptop covers made from export-reject fabric are particularly noteworthy.
- Daughters Of The Ganges
This brand is dedicated to ethical fashion and supporting marginalized communities in India. By adhering to Fair Trade principles, they empower artisans, especially women, in rural areas. Their handcrafted products, including quirky and elegant jewelry, help preserve traditional crafts while making a positive social impact.
- Grassroot By ANITA DONGRE
Anita Dongre’s Grassroot label focuses on ethically made clothing that supports traditional Indian craftsmanship. The collection features vibrant sarees, kurta sets, and dresses, all hand-embroidered or dyed using traditional techniques. The brand is committed to nurturing artisanship and preserving Indian crafts.
- Oshadi
Oshadi, meaning “healing plant” in Sanskrit, is a women’s wear label that emphasizes a sustainable supply chain. They grow their own cotton and indigo using regenerative practices. Their clothing is intricately dyed and reflects a commitment to eco-friendly fashion from seed to sew.
- No Nasties
No Nasties is a standout in ethical and sustainable fashion, focusing on both style and positive environmental impact. The brand uses fair trade, organic, and vegan materials to create eco-friendly clothing and takes additional steps to neutralize its carbon footprint by investing in renewable energy and reforestation projects. Partnering with Green Story for transparency, No Nasties ensures a thorough understanding of their products’ environmental impact. Their collection of organic cotton garments, dyed with natural substances, offers stylish and responsible choices for men and women.
- The Summer House
The Summer House is the ideal brand for versatile clothing that effortlessly transitions from work to leisure. It merges ancient Indian craftsmanship with modern fashion, acting as a catalyst for change by supporting rural artisans and combating exploitative practices. Partnering with 17 craft clusters across India, the brand creates unique textiles and handmade garments from organic fabrics. Each piece embodies a commitment to empowerment, sustainability, and the preservation of traditional craftsmanship. The Summer House offers fashion with a purpose, weaving positive change into every garment.
- Thaely
Thaely, an Indian brand, is redefining fashion with its vegan sneakers made from recycled plastic bags, bottles, and rubber. This eco-friendly approach addresses environmental concerns while embracing cruelty-free fashion. Thaely’s commitment to sustainability offers stylish yet responsible footwear, turning waste into fashionable and meaningful choices. The brand stands out as a leader in the sustainable fashion industry, proving that style and environmental responsibility can go hand in hand.Top of Form
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These brands are paving the way for a more sustainable fashion future. By supporting them, you’re not only making eco-friendly choices but also helping drive positive change in the industry. From clothing and accessories to beauty products, there’s a growing range of stylish and sustainable options available.
With continued education, better production methods, and increased consumer awareness, sustainable brands in India are setting the stage for a more responsible and eco-conscious fashion industry.
