Kantha embroidery, a traditional craft practiced by women in Bengal for centuries,
has seen a remarkable evolution in recent years. Originally created for personal use,
this art form has now emerged as a significant livelihood channel for women artisans.
Thanks to the support of various social organizations, governmental bodies, and
NGOs, Kantha artists have transitioned from being home-based practitioners to
skilled entrepreneurs.
One shining example of this transformation is the group of talented women from
Ausgram, who have recently launched their own brand, Peol. The brand name,
inspired by nature, reflects the essence of creativity that drives these artisans. From
small utility items to contemporary apparel, Peol’s products showcase both traditional
craftsmanship and modern aesthetics, meeting the demands of today’s marketplace.
The skilled artisans are now making baby quilt, stoles and scarfs, Sarries, co-ord sets,
table runners, cushion covers and many diversified products. The brand made a
successful debut at the Srijoni Shilpagram exhibition in Santiniketan, where buyers
were impressed by the innovative designs and quality of the products.
Peol represents more than just a brand, it’s a story of transforming women in
Ausgram. These artisans have transitioned from wage laborers to creative
entrepreneurs, transforming not only their own lives but also uplifting the overall
well-being of their community. Ausgram is now a vibrant hub for Kantha, drawing
buyers and tourists alike.
With enhanced digital skills, the artisans efficiently manage orders and are open to
national collaborations, promoting sustainable fashion.
