Where your everyday brew isn’t just a beverage—it’s a choice that nourishes your health and uplifts an entire community?
Meet AMATA Jute Leaf Tea—a brand that’s redefining what it means to sip consciously. While most of us think of jute as the coarse fibre used in bags or ropes, Amata looked deeper. They saw potential in the leaves—locally known as Paat Pata—and turned what was once discarded into something revolutionary: a wellness-driven herbal tea with a mission rooted in sustainability, empowerment, and ancient wisdom.
The name Amata comes from the Pali word for immortal. The visionary behind the brand, puts it:
“A disease-free life is the closest thing to immortality.”
And that belief fuels everything they do.
But this journey wasn’t easy.
Amata began with the belief that awareness starts at home. Before launching their tea to the world, they spent over a year working directly with jute farmers—educating, building trust, and inspiring a new perspective. The farmers, initially hesitant to see “Paat Pata” as anything but agricultural waste, soon became believers and partners in a government-supported initiative that now provides them with new income streams and purpose.
Then came the challenge of manufacturing. Amata made a bold decision—not to ferment the leaves. Why? Because fermentation strips away many of the leaf’s natural benefits. Instead, they focused on naturally preserving the purity and potency of the jute leaves, even when it meant pushing through technical difficulties and redesigning their approach to machinery and production. That level of dedication is rare—and it shows.
And now, their biggest mission is spreading consumer awareness. Because let’s be honest—brands doing the real work often remain in the shadows, while flashier, less impactful products take the spotlight.
But Amata deserves your attention.
Did you know that jute plants can absorb 16 tonnes of carbon dioxide per hectare? Or that jute tea is rich in magnesium, promoting better sleep, and boasts anti-carcinogenic properties? It’s been shown to help with insomnia, obesity, calcium deficiency, and so much more.
One of their most loved blends? Elaichi (cardamom)—fragrant, healing, and unlike anything you’ve ever tasted.
With a 95% customer retention rate, it’s clear that once people experience the benefits of Amata, they don’t look back. But Amata’s vision doesn’t stop at herbal tea. Their impact flows into the hands of local artisans and women in the jute economy. Through initiatives like DIVULGE Jute Handicrafts, they’ve supported over 70 rural women crochet artisans financially, proving that business can be beautiful when it cares about people just as much as profit.
In every sip of Amata, you’re not just drinking tea—you’re helping reduce agricultural waste, support a circular economy, and nourish your body with one of the most sustainable plants on Earth.
This is what it means to drink with purpose.
So the next time you think of tea, think beyond the ordinary.
Think fibre. Think future. Think Amata.
www.amatajutetea.com
