{"id":7047,"date":"2024-06-10T12:48:51","date_gmt":"2024-06-10T07:18:51","guid":{"rendered":"https:\/\/eastindiaretail.com\/?p=7047"},"modified":"2024-06-24T11:53:16","modified_gmt":"2024-06-24T06:23:16","slug":"empowering-accessibility-the-body-shop-india-celebrates-18th-anniversary-with-introduction-of-braille-features","status":"publish","type":"post","link":"https:\/\/eastindiaretail.com\/?p=7047","title":{"rendered":"Empowering Accessibility: The Body Shop India Celebrates 18th Anniversary with Introduction of Braille Features"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/company\/the-body-shop-india-official\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">The Body Shop India<\/a> Shop, renowned for its ethical beauty products, is marking its <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=18thanniversary&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7205818646781136896\" data-test-app-aware-link=\"\">18thanniversary<\/a> in India by introducing <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=braillefeatures&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7205818646781136896\" data-test-app-aware-link=\"\">Braillefeatures<\/a>, a ground-breaking initiative in the brand&#8217;s history. This innovative step, the first of its kind for The Body Shop, will be implemented gradually across its stores nationwide, symbolizing a significant milestone in the brand&#8217;s ongoing commitment to inclusivity and accessibility in India.<\/p>\n<p>Inspired by suggestions from Disability Rights Activist and Youth Collective Council (YCC) member <a id=\"ember687\" href=\"https:\/\/www.linkedin.com\/in\/virali-modi\/\">Virali Modi<\/a>, the Braille features include category call-outs throughout the store, aiming to provide a fully inclusive shopping experience. This initiative extends The Body Shop&#8217;s inclusivity beyond its gender-neutral product range and diverse staff.<\/p>\n<p>In line with <a href=\"https:\/\/www.linkedin.com\/company\/the-body-shop-india-official\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">The Body Shop India<\/a>&#8216;s core values and the YCC&#8217;s strategic directives outlined earlier this year, the brand is also prioritizing gender inclusivity. This commitment is reflected in the brand&#8217;s gender-sensitive approach to recruitment, training, and management, ensuring alignment with this ethos across head office and store staff.<\/p>\n<p>Established in 1976 in Brighton, England, by Dame Anita Roddick, <a href=\"https:\/\/www.linkedin.com\/company\/the-body-shop-india-official\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">The Body Shop India<\/a> is a global beauty brand renowned for its commitment to making a positive impact on the world. The Body Shop offers a range of high-quality, naturally-inspired skincare, body care, hair care, and makeup produced ethically and sustainably.<\/p>\n<p>In India, <a href=\"https:\/\/www.linkedin.com\/company\/the-body-shop-india-official\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">The Body Shop India<\/a> operates through its partner <a href=\"https:\/\/www.linkedin.com\/company\/quest-retail-pvt-ltd-house-of-beauty\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">Quest Retail Private Limited<\/a>, a leading Omni Channel Retailer and Brand development company in the beauty sector, known for bringing innovative Beauty Retail and Brand concepts to India since 2006.<\/p>\n<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/<br \/>\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image 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This innovative step, the first of its kind for The Body Shop, will be implemented gradually across its stores nationwide, symbolizing a significant milestone in the brand&#8217;s ongoing &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastindiaretail.com\/?p=7047\"> <span class=\"screen-reader-text\">Empowering Accessibility: The Body Shop India Celebrates 18th Anniversary with Introduction of Braille Features<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":7051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/7047"}],"collection":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7047"}],"version-history":[{"count":8,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/7047\/revisions"}],"predecessor-version":[{"id":7056,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/7047\/revisions\/7056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/media\/7051"}],"wp:attachment":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}