{"id":7852,"date":"2025-05-24T12:32:46","date_gmt":"2025-05-24T07:02:46","guid":{"rendered":"https:\/\/eastindiaretail.com\/?p=7852"},"modified":"2025-05-24T12:39:26","modified_gmt":"2025-05-24T07:09:26","slug":"imagine-jute-in-your-cup-of-tea","status":"publish","type":"post","link":"https:\/\/eastindiaretail.com\/?p=7852","title":{"rendered":"Imagine jute in your cup of tea."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7852\" class=\"elementor elementor-7852\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f7051c elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f7051c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e458fed\" data-id=\"1e458fed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60ea5fdb elementor-widget elementor-widget-text-editor\" data-id=\"60ea5fdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Where your everyday brew isn\u2019t just a beverage\u2014it\u2019s a choice that nourishes your health and uplifts an entire community?<\/p><p>Meet AMATA Jute Leaf Tea\u2014a brand that\u2019s redefining what it means to sip consciously. While most of us think of jute as the coarse fibre used in bags or ropes, Amata looked deeper. They saw potential in the leaves\u2014locally known as<em> Paat Pata<\/em>\u2014and turned what was once discarded into something revolutionary: a wellness-driven herbal tea with a mission rooted in sustainability, empowerment, and ancient wisdom.<\/p><p>The name Amata comes from the Pali word for <em>immortal<\/em>. The visionary behind the brand, puts it:<br \/>\u201cA disease-free life is the closest thing to immortality.\u201d<br \/>And that belief fuels everything they do.<\/p><p>But this journey wasn\u2019t easy.<\/p><p>Amata began with the belief that awareness starts at home. Before launching their tea to the world, they spent over a year working directly with jute farmers\u2014educating, building trust, and inspiring a new perspective. The farmers, initially hesitant to see \u201cPaat Pata\u201d as anything but agricultural waste, soon became believers and partners in a government-supported initiative that now provides them with new income streams and purpose.<\/p><p>Then came the challenge of manufacturing. Amata made a bold decision\u2014not to ferment the leaves. Why? Because fermentation strips away many of the leaf\u2019s natural benefits. Instead, they focused on naturally preserving the purity and potency of the jute leaves, even when it meant pushing through technical difficulties and redesigning their approach to machinery and production. That level of dedication is rare\u2014and it shows.<\/p><p>And now, their biggest mission is spreading consumer awareness. Because let&#8217;s be honest\u2014brands doing the <em>real work<\/em> often remain in the shadows, while flashier, less impactful products take the spotlight.<\/p><p>But Amata deserves your attention.<\/p><p>Did you know that jute plants can absorb 16 tonnes of carbon dioxide per hectare? Or that jute tea is rich in magnesium, promoting better sleep, and boasts anti-carcinogenic properties? It&#8217;s been shown to help with insomnia, obesity, calcium deficiency, and so much more.<\/p><p>One of their most loved blends? Elaichi (cardamom)\u2014fragrant, healing, and unlike anything you\u2019ve ever tasted.<\/p><p>With a 95% customer retention rate, it\u2019s clear that once people experience the benefits of Amata, they don\u2019t look back. But Amata\u2019s vision doesn\u2019t stop at herbal tea. Their impact flows into the hands of local artisans and women in the jute economy. Through initiatives like DIVULGE Jute Handicrafts, they\u2019ve supported over 70 rural women crochet artisans financially, proving that business can be beautiful when it cares about people just as much as profit.<\/p><p>In every sip of Amata, you\u2019re not just drinking tea\u2014you\u2019re helping reduce agricultural waste, support a circular economy, and nourish your body with one of the most sustainable plants on Earth.<\/p><p>This is what it means to drink with purpose.<\/p><p>\u00a0So the next time you think of tea, think beyond the ordinary.<br \/>Think fibre. Think future. Think Amata.<br \/>\ud83d\udc49 <a href=\"http:\/\/www.amatajutetea.com\">www.amatajutetea.com<\/a><\/p><p>\ud83d\udc49 <a href=\"http:\/\/www.divulgejute.com\">www.divulgejute.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f8459 elementor-widget elementor-widget-text-editor\" data-id=\"57f8459\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd48c6 elementor-widget elementor-widget-text-editor\" data-id=\"7dd48c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3dfdfd elementor-widget elementor-widget-text-editor\" data-id=\"1a3dfdfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6491be2 elementor-widget elementor-widget-text-editor\" data-id=\"6491be2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3381f469 elementor-widget elementor-widget-text-editor\" data-id=\"3381f469\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-315fd67b elementor-widget elementor-widget-text-editor\" data-id=\"315fd67b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fefb3ee elementor-widget elementor-widget-image\" data-id=\"5fefb3ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"554\" height=\"554\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-23-at-10.25.14_06e0768f.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-23-at-10.25.14_06e0768f.jpg 554w, https:\/\/eastindiaretail.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-23-at-10.25.14_06e0768f-300x300.jpg 300w, https:\/\/eastindiaretail.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-05-23-at-10.25.14_06e0768f-150x150.jpg 150w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c366367 elementor-widget elementor-widget-text-editor\" data-id=\"c366367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11b49ec6\" data-id=\"11b49ec6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d03a5e3 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"6d03a5e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\"><b\/>TRENDING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddf0b4f elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"1ddf0b4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trending<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43655a43 premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"43655a43\" data-element_type=\"widget\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-list\" data-page=\"7852\">\r\n\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"300\" height=\"168\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/GIFTING.jpeg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6483\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div 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retail\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/Great-Indian-festival-768x768.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6461\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6461\" target=\"_self\">\r\n\t\t\t\tAmazon&#8217;s Great Indian Festival 2023 saw a record number of new shoppers\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"768\" height=\"576\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/Co-branded-credit-cards-768x576.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6440\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6440\" target=\"_self\">\r\n\t\t\t\tCo-branded credit cards: The battle for the top spot\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"360\" height=\"200\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/infras.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6418\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6418\" target=\"_self\">\r\n\t\t\t\tWoman entrepreneur expands family business to create a chain of convenience stores\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"201\" height=\"251\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/145-East.jpeg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6411\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6411\" target=\"_self\">\r\n\t\t\t\tHow does ethical fashion and lifestyle collective 145 East cling to its core, sustainable values?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc34b7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dc34b7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39b3ed1a\" data-id=\"39b3ed1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a9df4e7 elementor-widget elementor-widget-elementskit-social-share\" data-id=\"7a9df4e7\" data-element_type=\"widget\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-4d9bb64\" data-social=\"facebook\">\n                    <a class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/a>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-d08377a\" data-social=\"linkedin\">\n                    <a class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>                        \n                                                                                            <\/a>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f49da76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f49da76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c68d8e2\" data-id=\"c68d8e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-592aaac elementor-widget elementor-widget-text-editor\" data-id=\"592aaac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Where your everyday brew isn\u2019t just a beverage\u2014it\u2019s a choice that nourishes your health and uplifts an entire community? Meet AMATA Jute Leaf Tea\u2014a brand that\u2019s redefining what it means to sip consciously. While most of us think of jute as the coarse fibre used in bags or ropes, Amata looked deeper. They saw potential &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastindiaretail.com\/?p=6411\"> <span class=\"screen-reader-text\">How does ethical fashion and lifestyle collective 145 East cling to its core, sustainable values?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":7859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[276],"tags":[300],"_links":{"self":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/7852"}],"collection":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7852"}],"version-history":[{"count":5,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/7852\/revisions"}],"predecessor-version":[{"id":7860,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/7852\/revisions\/7860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/media\/7859"}],"wp:attachment":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}