{"id":8023,"date":"2026-03-22T20:06:07","date_gmt":"2026-03-22T14:36:07","guid":{"rendered":"https:\/\/eastindiaretail.com\/?p=8023"},"modified":"2026-03-26T20:14:02","modified_gmt":"2026-03-26T14:44:02","slug":"east-india-looks-forward-to-the-kolkata-retail-summit-organised-by-rai-key-takeaways-from-the-2025-edition-2","status":"publish","type":"post","link":"https:\/\/eastindiaretail.com\/?p=8023","title":{"rendered":"Boutiques in Kolkata That Are Redefining Ethnic Fashion \u2014 One Drape at a Time"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8023\" class=\"elementor elementor-8023\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f7051c elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f7051c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e458fed\" data-id=\"1e458fed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60ea5fdb elementor-widget elementor-widget-text-editor\" data-id=\"60ea5fdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Kolkata has always had a complicated, passionate relationship with clothing. In a city where a hand-embroidered Kantha stitch is as much a cultural statement as a garment, fashion is never merely functional. The City of Joy is home to a boutique culture that has thrived quietly \u2014 not in the blare of mall corridors or the noise of social media campaigns, but in the intimacy of curated stores, the honesty of handloom, and the wisdom of designers who understand that heritage is not a trend.<\/p><p>East India Retail takes a close look at some boutiques across Kolkata that have carved out a distinct identity in the city&#8217;s fashion landscape \u2014 each one championing craftsmanship, regional textile traditions, and an experience that mass retail simply cannot replicate.<\/p><h2>1. Ethnic Boutique by Gargi \u2014 The Saree Connoisseur&#8217;s Destination<\/h2><p>For the woman who approaches saree shopping with genuine knowledge and high expectations, Ethnic Boutique by Gargi offers something that casual fashion stores rarely can: an expertly curated collection of weaves from across India&#8217;s rich textile map.<\/p><p>Founded by Gargi, the boutique specialises in handloom and premium sarees \u2014 Kanjivaram (in tissue, brocade, silk, semi, and sico varieties), Banarasi (across crepe, kora, katan, mashru, khaddi, tussar, raw silk, tissue, and georgette), Gadwal, Tussar, and more. The Tussar range alone spans Kalamkari, Kantha, Leheriya, Parsi, Zardosi, and Gujarati hand-painted varieties, reflecting Gargi&#8217;s deliberate effort to celebrate regional craft traditions in their full diversity.<\/p><p>Beyond sarees, the boutique stocks dupattas, dress materials, salwar suits, lehengas, and accessories, with a pricing range designed to be accessible across occasions \u2014 from casual officewear to elaborate wedding looks. Ethnic Boutique by Gargi is also notably active, with regular exhibition-style pop-up events across Kolkata, North Bengal, Tripura, and even Guwahati, bringing its curated selection directly to communities beyond the city.<\/p><p>For retailers and industry observers, the boutique model here is instructive: deep, authentic specialisation in textiles \u2014 rather than stocking every trend \u2014 creates a loyal, knowledgeable customer base that returns season after season.<\/p><p><strong>Known For: <\/strong>Kanjivaram, Banarasi, Gadwal, Tussar sarees; handloom fabrics; regional weave specialists; multi-city exhibitions<\/p><p><strong>Website: <\/strong><a href=\"https:\/\/ethnicboutique.in\/\">ethnicboutique.in<\/a><\/p><h2>2. Kunbi \u2014 A Living Archive of India&#8217;s Handloom Traditions<\/h2><p>Nestled in the Gariahat neighbourhood, Kunbi has earned a reputation that goes well beyond conventional saree retail. It is, as its loyal customers often describe it, a world of merchandise gathered from nearly every textile-producing state in India \u2014 and the in-store experience reflects that ambition.<\/p><p>Kunbi began with sarees \u2014 classic Chanderi, Bengal handloom, Kantha stitch, Banarasi silk (in tussar and kora variants), Odisha weaves, linen, and digital linen. The boutique has since expanded its range to include designer blouses, kurtis, handloom dupattas, and even handicraft items and Darjeeling tea, making it a genuinely unusual lifestyle destination. Kunbi also stocks its own &#8216;Maya Premium Collection&#8217; and a dedicated wedding range, reflecting its ambition to serve shoppers across all price points and occasions.<\/p><p>The boutique sources directly from artisans across India and takes a strong stance on sustainability \u2014 promoting handloom textiles and fair craft practices as core business values, not just marketing language. Customer reviews consistently highlight the warmth of the store&#8217;s atmosphere and the depth of knowledge its staff bring to styling conversations.<\/p><p>For fashion retail professionals, Kunbi offers a compelling case study: a boutique that achieved rapid growth by staying true to handloom authenticity while continuously expanding product categories in ways that felt natural and coherent, rather than opportunistic.<\/p><p><strong>Known For: <\/strong>Handloom sarees from across India, Bengal Kantha, Bishnupuri silk, Shibori, Dhakai Jamdani, designer blouses, kurtis, handicrafts, direct artisan sourcing<\/p><p><strong>Website: <\/strong><a href=\"http:\/\/kunbi.co.in\/\">kunbi.co.in<\/a><\/p><p><strong>Address: <\/strong>P-566, Keyatala Rd, Hindustan Park, Gariahat, Kolkata \u2014 700029<\/p><h2>3. Byloom \u2014 Handloom as a Living Tradition<\/h2><p>Few boutiques in Kolkata carry as clear and committed a point of view as Byloom. Founded in 2002 by Rumi and Bappaditya Biswas \u2014 both trained in fashion and textiles \u2014 the brand began as Bai Lou, meaning the spirit of expression, before opening its physical store in 2011. What started as a deeply personal commitment to handwoven textiles has grown into one of the city&#8217;s most respected destinations for authentic Indian handloom.<\/p><p>Byloom&#8217;s founding philosophy is straightforward but increasingly rare: that handloom&#8217;s survival depends not on nostalgia but on adaptation. The Biswas couple travel extensively across India to document tribal weaving traditions and textile techniques \u2014 incorporating designs from communities as far afield as the Angami tribe of Nagaland into their collections. This dedication to research has given Byloom a distinctly unusual range: Jamdani and Abir sarees sit alongside Kantha stitch pieces, cotton and matka silk, Madhubani prints, and experimental fabric fusions that blend different fibres and yarns into entirely new textures.<\/p><p>The boutique&#8217;s commitment to the weaving community goes beyond sourcing. Byloom actively works to ensure weavers function as micro-entrepreneurs rather than wage earners \u2014 a model that has drawn international recognition. Byloom was awarded the UNESCO Seal of Excellence for Craft, a distinction that reflects both the quality of its products and the integrity of its supply chain.<\/p><p>Beyond sarees, Byloom&#8217;s range extends to women&#8217;s and men&#8217;s apparel, children&#8217;s wear, accessories, handicrafts, and home and living products \u2014 all anchored in handloom and natural Indian fabrics. The Hindustan Park store in Gariahat is a destination in itself, set in a quiet residential lane and celebrated for its warm, unhurried atmosphere. For retail professionals, Byloom is a compelling study in how craft-first values, genuine artisan relationships, and design intelligence can build a brand with lasting cultural authority.<\/p><p><strong>Known For: <\/strong>Handwoven sarees, Jamdani, Kantha stitch, tribal-inspired weaves, natural fabrics, UNESCO Seal of Excellence, artisan-direct sourcing, home &amp; living<\/p><p><strong>Website: <\/strong><a href=\"https:\/\/byloomonline.com\/\">byloomonline.com<\/a><\/p><p><strong>Store: <\/strong>58B Hindustan Park, Gariahat, Kolkata \u2014 700029<\/p><h2>4. Indiloom \u2014 Where Digital Reach Meets Handloom Depth<\/h2><p>In a city known for its love of the handwoven, Indiloom has found a distinctive lane: bringing Kolkata&#8217;s saree culture online without stripping it of its richness. Based in Kolkata, Indiloom operates as a digital-first boutique \u2014 one that takes the breadth of India&#8217;s regional textile traditions and makes them accessible to shoppers well beyond Bengal&#8217;s borders.<\/p><p>The range is genuinely impressive in its scope. Indiloom&#8217;s saree catalogue spans woven, printed, and embroidered categories \u2014 with embroidery styles including needle point, zari, and thread work. Its fabric library covers Georgette, Chinon, Crepe, Semi-Tussar, Kota Jamdani, Cotton, Organza, Linen, Kasavu, Chanderi, Kanjivaram, Tussar Silk, Banaras Silk, Khaddi Zari Silk, Mulberry Silk, Vidharbha, and more. The boutique also organises its collections by region \u2014 Bengal, Banaras, Rajasthan, Assam, Bhagalpuri, Madhya Pradesh \u2014 giving shoppers a structured way to explore India&#8217;s textile geography.<\/p><p>What distinguishes Indiloom within Kolkata&#8217;s boutique landscape is its occasion-first organisation: collections mapped to Makar Sankranti, Agomoni (the pre-Durga Puja season), cocktail evenings, formal office wear, and Republic Day reflect a sharp understanding of how Kolkata&#8217;s women actually plan their wardrobes around the city&#8217;s rich calendar of festivals and events.<\/p><p>For the retail industry, Indiloom illustrates an important evolution: a boutique-quality curation philosophy applied to an e-commerce model. It demonstrates that handloom retail and digital growth are not in tension \u2014 they can reinforce each other when the product knowledge and depth of range are genuinely there.<\/p><p><strong>Known For: <\/strong>Woven, printed and embroidered sarees; pan-India regional weaves; occasion-specific collections; digital-first retail; Kanjivaram, Banarasi, Tussar, Kota Jamdani, Organza<\/p><p><strong>Website: <\/strong><a href=\"https:\/\/indiloom.com\/\">indiloom.com<\/a><\/p><h2>Why Kolkata&#8217;s Boutique Culture Deserves Wider Industry Attention<\/h2><p>What these boutiques share \u2014 despite their very different scales, locations, and specialisations \u2014 is a conviction that fashion built on craft and cultural identity is not just commercially viable, but increasingly sought after. As Indian consumers become more discerning and more aware of the value of handloom, regional weaves, and artisan-made clothing, Kolkata&#8217;s boutique culture is well-positioned to lead.<\/p><p>For the East India retail sector, these boutiques represent more than inspirational stories. They are evidence that a clear point of view \u2014 whether that is deep textile specialisation, artisan sourcing, lifestyle curation, or cultural performance wear \u2014 creates the kind of loyalty that transactional fashion retail struggles to build. In a market where fast fashion fatigue is real and growing, the boutique model built on craft and authenticity is not a niche anymore. It is a direction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f8459 elementor-widget elementor-widget-text-editor\" data-id=\"57f8459\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd48c6 elementor-widget elementor-widget-text-editor\" data-id=\"7dd48c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3dfdfd elementor-widget elementor-widget-text-editor\" data-id=\"1a3dfdfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.4 - 31-08-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\"><b\/>TRENDING<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddf0b4f 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class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6469\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6469\" target=\"_self\">\r\n\t\t\t\tHow artificial intelligence will change retail\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/Great-Indian-festival-768x768.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6461\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6461\" target=\"_self\">\r\n\t\t\t\tAmazon&#8217;s Great Indian Festival 2023 saw a record number of new shoppers\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"768\" height=\"576\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/Co-branded-credit-cards-768x576.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6440\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6440\" target=\"_self\">\r\n\t\t\t\tCo-branded credit cards: The battle for the top spot\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"360\" height=\"200\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/infras.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6418\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6418\" target=\"_self\">\r\n\t\t\t\tWoman entrepreneur expands family business to create a chain of convenience stores\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"2\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-side\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img width=\"201\" height=\"251\" src=\"https:\/\/eastindiaretail.com\/wp-content\/uploads\/2024\/04\/145-East.jpeg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eastindiaretail.com\/?p=6411\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/eastindiaretail.com\/?p=6411\" target=\"_self\">\r\n\t\t\t\tHow does ethical fashion and lifestyle collective 145 East cling to its core, sustainable values?\t\t\t<\/a>\r\n\t\t<\/h2>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\r\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\r\n\t\t\t\t\t<i class=\"fa fa-clock-o\"><\/i>\r\n\t\t\t\t\t<span>April 28, 2024<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc34b7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dc34b7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39b3ed1a\" data-id=\"39b3ed1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a9df4e7 elementor-widget elementor-widget-elementskit-social-share\" data-id=\"7a9df4e7\" data-element_type=\"widget\" data-widget_type=\"elementskit-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"ekit-wid-con\" >\t\t<ul class=\"ekit_socialshare\">\n                            <li class=\"elementor-repeater-item-4d9bb64\" data-social=\"facebook\">\n                    <a class=\"facebook\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-facebook\"><\/i>                        \n                                                                                            <\/a>\n                <\/li>\n                                            <li class=\"elementor-repeater-item-d08377a\" data-social=\"linkedin\">\n                    <a class=\"linkedin\">\n                        \n                        <i aria-hidden=\"true\" class=\"icon icon-linkedin\"><\/i>                        \n                                                                                            <\/a>\n                <\/li>\n                                    <\/ul>\n        <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f49da76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f49da76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c68d8e2\" data-id=\"c68d8e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-592aaac elementor-widget elementor-widget-text-editor\" data-id=\"592aaac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kolkata has always had a complicated, passionate relationship with clothing. In a city where a hand-embroidered Kantha stitch is as much a cultural statement as a garment, fashion is never merely functional. The City of Joy is home to a boutique culture that has thrived quietly \u2014 not in the blare of mall corridors or &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eastindiaretail.com\/?p=6411\"> <span class=\"screen-reader-text\">How does ethical fashion and lifestyle collective 145 East cling to its core, sustainable values?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":8024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[28,5,4],"tags":[300],"_links":{"self":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/8023"}],"collection":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8023"}],"version-history":[{"count":8,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/8023\/revisions"}],"predecessor-version":[{"id":8032,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/posts\/8023\/revisions\/8032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=\/wp\/v2\/media\/8024"}],"wp:attachment":[{"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastindiaretail.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}