Premium Indian menswear brand Rare Rabbit owned by Mumbai-based textile producer and exporter Radhamani Group has strengthened its retail presence in the eastern region of India with the opening of its new store in Mall of Ranchi.
Rare Rabbit’s expansion in India has been impressive, with the brand achieving a significant milestone by opening its 100th store in Bengaluru. The company’s plans to open 30 more stores across the country show that it has a strong growth trajectory, and its popularity among consumers is on the rise.
The brand’s foray into womenswear with Rareism has also been a strategic move, as it enables the company to cater to a wider audience and diversify its product offerings. Rare Rabbit has been able to successfully leverage its brand equity in menswear to make a mark in the women’s fashion space, indicating its potential to be a versatile player in the fashion industry.
Rare Rabbit’s presence in the online marketplace through its e-commerce website and partnerships with popular e-commerce platforms has also contributed to the brand’s success. The ability to reach a wider audience and offer customers a seamless shopping experience online has been critical in the brand’s expansion plans.
The House of Rare’s ownership of Rare Rabbit is an indication of the company’s commitment to the brand’s growth and success. The House of Rare’s experience in the fashion industry, combined with its resources and expertise, has enabled Rare Rabbit to expand its retail footprint and diversify its product offerings.
