Fashion

Weave Me More Dreams: A Legacy of Tradition and Craftsmanship

At Weave Me More Dreams, every thread woven tells a story of tradition, passion, and a profound love for handloom textiles. Founded by Irene Chhangte, an alumna of the National Institute of Fashion Technology (NIFT), New Delhi, Weave Me More Dreams is a proof to her lifelong dedication to reviving traditional skills and designs in …

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Revolutionizing Retail: The Major Transformation of the Online Shopping Landscape

The future of online shopping is set for a major transformation. Now, the landscape has evolved dramatically. Several emerging trends are poised to revolutionize how we shop, sell, and engage with customers online. Here are the key trends expected to shape the industry in 2024: 📌  Social Commerce: Social media platforms like Instagram and Facebook …

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Unveiling Tata’s Misbu: A Strategic Blueprint for Dominating the Beauty Market

Tata’s Misbu: A Blueprint for Beauty Market Success Tata’s entry into the beauty sector with Misbu echoes its triumph with Zudio. The strategy involves applying its fast-fashion model to the cosmetics field. By utilizing its vast retail network and in-depth knowledge of Indian consumers, Tata aims to shake up the beauty market. Misbu’s appeal is …

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Fashion Brands Explore Quick Commerce with Blinkit

Imagine purchasing from your favourite fashion brands through a rapid delivery service like Blinkit. Many fashion brands are now exploring quick commerce options. Sidhant Keshwani, founder and CEO of Libas, revealed in an interview that they are poised to make a significant move by testing out Blinkit’s fast delivery platform. They plan to launch the …

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Luxury Brands Embrace Direct Consumer Engagement in India: Christian Dior, CHANEL, Gucci, and More Lead the Way

Luxury brands such as Christian Dior Couture, CHANEL, Gucci, Burberry, Versace, Louis Vuitton, HUGO BOSS are embodying the principle of engaging directly with their consumers where they reside. This strategy also reflects the concentrated nature of luxury consumption in India. Interestingly, the CEO of Bvlgari notes that only 40% of luxury consumption in India originates …

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Ojasvini’ launches its first flagship store in Kolkata

Nestled in the heart of Kolkata on Sarat Bose Road, walking into the newly minted ‘Ojasvini’ luxury womenswear store, is like waltzing through an artistic forest. The new establishment is a celebration of craftsmanship and an ode to India’s culture and heritage. Be it newer silhouettes, unconventional colour palette or just building a wholesome wardrobe, the scope to experiment …

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The Fabric of Change: Twirl.store is Revolutionizing Fashion

With the rise of sustainability, Twirl.store is thriving as an innovative initiative dedicated to reducing fabric wastage and empowering women. Founded by Sujata Chatterjee, an engineer turned social entrepreneur, Twirl.store envisions transforming fashion into a sustainable practice. In a world where fast fashion and disposable consumerism have taken the lead, Twirl.store is breaking the chain …

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Celebrate the Bond of Love with Exceptional Jewellery

As the festival of Raksha Bandhan approaches, the esteemed jewellery brands are thrilled to present their exclusive Rakhi Edit collections. This year, the curated selection embodies the essence of this cherished occasion, blending traditional artistry with contemporary designs. From intricately crafted Rakhi bracelets to elegant jewellery pieces perfect for gifting, Rakhi Edit celebrates the bond …

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Baggit India Private Limited Diversifies: Unveiling a Sparkling Venture into the Jewellery Segment

Baggit India Private Limited is set to enter the jewellery segment, expanding its product range beyond bags and accessories. Baggit India Private Limited, a specializing in bags and accessories, aims to open up to five new stores monthly and expand globally via platforms like Amazon. The company is also set to grow its retail network to …

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