As competition intensifies in quick commerce, Swiggy co-founder Phani Kishan Addepalli reaffirmed that Swiggy nstamart will prioritize household consumption products and immediate-use items. Speaking at the India Healthy Snacking Summit in Delhi, he emphasized the importance of groceries while indicating plans to diversify into other categories. Addepalli clarified that, unlike some competitors, Swiggy Instamart will focus on products aligned with household needs.
The report also featured insights from Zepto CEO Aadit Palicha, who highlighted the substantial growth potential in groceries and household essentials within the quick commerce sector, projecting a significant market expansion by 2028-29.
Companies like Swiggy Instamart, Zepto, and Blinkit have expanded their offerings to include home appliances, beauty products, toys, and games, responding to increasing consumer demand. The convenience-oriented lifestyles of consumers have been pivotal in driving the success of these quick commerce platforms.
Earlier this year, Swiggy integrated its premium grocery service, Instamart, into its quick commerce arm, Swiggy Instamart. Despite temporary setbacks with its ‘Handpicked’ gourmet grocery pilot, Swiggy reintroduced the service in Bengaluru as a distinct category under Swiggy Instamart.
Addepalli observed a notable uptick in consumption through quick commerce channels, particularly in snacking and indulgent food categories, with expectations for this trend to encompass broader product categories such as chips, ice creams, and beverages.
