Nestled in the heart of Kolkata on Sarat Bose Road, walking into the newly minted ‘Ojasvini’ luxury womenswear store, is like waltzing through an artistic forest. The new establishment is a celebration of craftsmanship and an ode to India’s culture and heritage. Be it newer silhouettes, unconventional colour palette or just building a wholesome wardrobe, the scope to experiment with style is endless. Tapping on this growing womenswear market and giving it a fresh spin, the dynamic Mother-Daughter duo, Aparna Phumra & Malvika Phumra Keswani have launched ‘Ojasvini’- Kolkata’s newest store exclusively dedicated to womenswear
Step inside the store, and you’ll be greeted by a breath-taking selection of couture, ready-to-wear, occasion-wear and more. The label is renowned for its commitment to quality craftsmanship and opulent outfits that exude sophistication. For wedding party attendees and women seeking versatile styles for celebratory occasions, the store boasts a stylish array of options to choose from. The store houses the brand’s full assembly of couture, including pret and demi-couture collections.
Weaving its way into the heart of Kolkatans, Ojasvini unfolds a captivating assortment, merging contemporary allure and venerable artistry, the store beckons the fashion connoisseurs. Each garment reflects the designer’s signature style, expertly crafted with impeccable attention to detail to create the perfect fit. Ojasvini uses fabrics such as Silk, Chanderi, Organza , Satin, Dupion silk, Georgette and Chiffon, that celebrate the rich heritage of Indian textiles. Traditional embroidery such as Cutdaana, Pearls, Zari, Dori, Threadwork, Dabka, Applique Sequins and more has been extensively used across the collection, combining the elegance of Indian craftsmanship with contemporary silhouettes for the global Indian.
Sharing her thoughts on the unveiling of the new store, Aparna Phumra, the Chief Designer, Ojasvini, said, “Ojasvini has been a long-held dream of mine. To me, clothing is a form of self-expression – there are hints about who you are in what you wear. Fashion is life-enhancing and, like everything that gives pleasure, it is worth doing well. Style is instant language and ‘Ojasvini’ aims to cater to women across age groups and their diverse styles.”
The assemblage from ‘Ojasvini’ are dedicated to the ephemeral nature of time, to the luxury of it, treading to savor moments in totality. Ojasvini store isn’t just a shopping destination; it’s an immersive experience where every stitch celebrates the joy and spirit of special occasions.
Further Details-
Address: 26, Sarat Bose Road, Kolkata, West Bengal 700020
Instagram: https://www.instagram.com/ojasvini_fashions?igsh=MTlrdHdsOTMxMWt5aA==
