Myntra Delves into Gifting: Over 70,000 Options Spanning Multiple Categories….
As India prepares for the upcoming festive season, Myntra is expanding its presence in the gifting sector with a diverse selection exceeding 70,000 options. The online fashion retailer, owned by Walmart, highlighted that India’s gifting culture extends beyond traditional festivals to include occasions such as congratulating colleagues on promotions and farewells. This shift, combined with increasing disposable incomes and exposure to global trends, is bolstering the $72 billion industry, according to industry sources.
Sharon Pais, Myntra’s chief business officer, emphasized that their gifting segment will provide access to a wide range of handpicked products, totaling more than 70,000 items. These offerings include distinctive choices from well-known brands spanning accessories, home decor, beauty, personal care, and fresh products.
Myntra‘s gifting portfolio features renowned brands like GIVA , SWAROVSKI, Calvin Klein, Kama Ayurveda Pvt. Ltd., boAt Lifestyle, Noise, Zoop, Chumbak Design Pvt. Ltd., Home Centre India , Tied Ribbons, and Kidbea. They have also diversified into fresh categories, offering 3,000 products encompassing cakes, flowers, live plants, and gourmet gift hampers through partnerships with SMOORE, Ferns N petals, IGP, RAWFruit Inc, and FlowerAura.
Certain products within the gifting category will be eligible for same-day delivery in approximately 10 cities, with plans to expand to more cities in the coming months. , founder of Interflora India, highlighted their collaboration with Myntra to feature rare and imported flowers such as hydrangeas, peonies, lisianthuses, and alstroemerias.
As Friendship Day, Raksha Bandhan, and Teachers’ Day approach, Myntra aims to showcase products from over 100 brands across 50 categories. Last Rakhi season, Myntra observed a 1.6-fold surge in demand for top gifting categories such as watches, perfumes, and gift sets.
