Affordability for Diamond Lovers & The Creation of a New Segment

The jewellery world is in the middle of a revolution and it’s not mined, it’s made.
Lab-grown diamonds are reshaping luxury with their affordability, ethics, and innovation.

The lab-grown diamond industry in India began gaining real momentum in the early 2000s, when advances in CVD and HPHT technology made gem-quality stones possible beyond industrial use. What started as an experimental alternative to mined diamonds has now become one of the fastest-growing segments of India’s jewellery sector.

Today, India’s lab-grown diamond market is valued at around ₹2,400–₹2,600 crore, and exports contribute over ₹11,000–₹12,000 crore annually. The domestic market is expanding rapidly, with analysts projecting it could touch nearly ₹10,000 crore by 2033, driven by younger consumers who see lab-grown as the perfect balance of affordability, sustainability, and luxury. With India emerging as both a global manufacturing hub and a rising domestic consumer market, lab-grown diamonds are no longer niche — they’re the future of fine jewellery in India.

What’s fuelling the boom?
Affordability — Lab-grown diamonds cost a fraction of mined stones, making larger carats and intricate designs accessible to more buyers.
Wider acceptance — Certified by leading gem labs, LGDs are now trusted as “real diamonds” — just with a different origin.
Perfect for gifting — From engagements to everyday jewellery, lab-grown options allow consumers to gift meaningful sparkle without overspending.

Where the brands fit in this sparkling shift:

Jewel Box — Known for its storytelling-driven lab-grown diamond collections, it has also raised funding, underlining growing investor confidence in the category.

Limelight Diamonds — Large-scale, sustainable CVD lab-grown brand in India with strong retail presence and ESG focus. Highlights Type IIa stones and multiple brand stores.

Emori — Fashion-forward and accessible pieces (rings, studs, mangalsutras). Affordable yet certified — perfect for value-conscious buyers.

Avira Diamonds — Boutique approach, curated collections, and storytelling-driven. Builds emotional value around ethical luxury.

Palmonas — Demi-fine jewellery brand, with some lab-grown stones in everyday wear/gifting collections. Shows how LGDs are diffusing into the mid-market.

Poma by Westside — A stylish entry of lab-grown diamonds into a leading retail fashion brand, bringing sustainable sparkle to modern, everyday luxury at accessible price points. The move also shows how large-format retailers are now integrating lab-grown diamonds into their stores, signalling a powerful shift toward mainstream adoption.

Origem — A new-age lab-grown diamond brand highlighting innovation, craftsmanship, and sustainability, showing how fresh entrants are adding diversity and momentum to the industry.

Would you choose lab grown for your next gift?

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