Manish Agarwal, Founder of RetailZip, explains that for selling Fashion one of the most important Sales Enabler is Trial Room which is highly underrated by brands and retailers.
✅For selling Fashion getting the customer to reach the trial room and try the garment is very important. Trial Room is the place where customer will explore and check how the piece of fashion looks on him or her.
✅Often trial room experience is underrated and the place is not maintained properly – poor lighting, poor air conditioning, cartons stacked, broken hooks, mobile and wallets stands not maintained, small stool for keeping garment etc etc. Further space is also required for friends and family to sit outside the trial room, as they are very important decision maker on the fashion which the customer is trying inside.
✅In many cases the count of trial rooms is also insufficient leading to high waiting time, left over garments and high number of exchanges. Based on volumes – businesses should ensure that during peak business period or days, additional make shift trial rooms are installed. There is a science behind calculating how many trial rooms are required for estimated volume of sale. It is surprising to note that even big brands and retailers also have less trial rooms than desired and lose on sale. There is surely no calculation on loss of sale due to insufficient count of trial rooms or poorly maintained trial rooms.
✅To add to this if the retailer is selling product across categories like mens, ladies, kids and all age groups for kids – trial rooms should be planned separately for kids also as in many cases boys and girls above certain age group has to have separate trial rooms.
✅Trial Room area should be treated like a proper category area which is maintained in similar manner, if not more, than the product displays and merchandising excellence. It is high time that Fashion Brands and Retailers treat the Trial Room as a very strong sales enabler and make sure that they focus in the right manner. It is a very Good Cost to spend and grow the business.
Room as a very strong sales enabler and make sure that they focus in the right manner. It is a very Good Cost to spend and grow the business.
