Consumption

Rs 27,000 Crore and 48 Million Chips a Day: What Tata’s Assam Semiconductor Plant Means for Eastern India

Eastern India has long been discussed as a region of potential. What is happening in Jagiroad, Morigaon district, Assam is something more concrete — a Rs 27,000 crore investment that puts the Northeast firmly on the global semiconductor map. The Project in Numbers Tata Electronics’ Outsourced Semiconductor Assembly and Test facility at Jagiroad is being …

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How Zudio, Yousta, and OWND Are Rewriting the Rules of Retail Real Estate in West Bengal

India’s three largest conglomerates — Tata Group, Reliance Retail, and Aditya Birla Fashion and Retail — are quietly building a new consumer segment together: the mass market fashion buyer. The tool is affordable fashion. And the strategy, notably, has nothing to do with chasing the best addresses in town. The Numbers Tell the Story Zudio, …

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Guwahati: Northeast India’s Retail Gateway — Current State and Potential

There is a quiet but definitive shift underway in India’s retail geography. While conversations about emerging markets have long centred on Pune, Ahmedabad, or Lucknow, a city in the far east is rewriting that story. Guwahati, the commercial capital of Assam, is no longer simply a transit point connecting the mainland to the eight northeastern …

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Dark Stores: The Quiet Real Estate Revolution Coming to Eastern India

You have never walked into a dark store. Nobody has. That’s precisely the point. A dark store is a compact warehouse — typically 2,500 to 4,000 square feet — built exclusively to fulfil online orders. No signboards, no walk-in customers. Just shelves, pickers, and delivery partners optimised for a single metric: getting an order to …

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The Giants of Bengal: How Heritage Brands Went From Symbols of Resistance to Engines of Growth.

Open the medicine cabinet in a typical Bengali household and you will almost certainly find it — the squat little green tube of Boroline, its octagonal black cap as recognisable as a family heirloom. Look at the study table of an older generation Bengali, and there is a good chance the ink bottle once sitting …

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Goofy Golf invites Kolkata to rediscover fun — one swing, one laugh, one memory at a time

Rain or shine, expert or beginner, this is where golf gets a whole new spin!Kolkata, October 2025: A delightful new destination has teed off in the city’s leisure circuit! Goofy Golf, the first indoor, theme-based mini golf arena in Eastern India.Spread over 6,000 square feet on the 16th floor of Delta Tower, the venue combines …

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Ayurveda’s Resurgence: Embracing Natural Wellness in Modern India

In recent years, there’s been a significant shift in consumer preferences towards natural and holistic wellness solutions. Ayurveda, the ancient Indian system of medicine, is experiencing a renaissance, with more individuals seeking its time-tested remedies for skincare, haircare, and overall well-being. This resurgence is not just a trend but a movement towards conscious living. Consumers …

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Gold Glows Brighter This Diwali — Kolkata’s Jewellers Shine with Timeless Collections

As gold prices continue to surge this festive season, the allure of investing in the timeless metal remains stronger than ever. Diwali — the festival of lights, prosperity, and new beginnings — has always been an auspicious time for buying gold and silver. This year, Kolkata’s leading jewellers are marking the occasion with exclusive festive …

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Flipkart Minutes: How It’s Quietly Changing the Quick-Commerce Game

India’s quick-commerce race just got more interesting — and Flipkart Minutes is speeding into the scene, redefining how we shop for groceries, personal care, and wellbeing essentials.  1. The Concept Launched in 2024, Flipkart Minutes promises 10–15 minute deliveries, taking on Blinkit, Zepto, and Instamart — but with a strategic edge: Flipkart’s existing logistics network, …

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Affordability for Diamond Lovers & The Creation of a New Segment

The jewellery world is in the middle of a revolution and it’s not mined, it’s made. Lab-grown diamonds are reshaping luxury with their affordability, ethics, and innovation. The lab-grown diamond industry in India began gaining real momentum in the early 2000s, when advances in CVD and HPHT technology made gem-quality stones possible beyond industrial use. …

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