From last decade, salon industry has registered growth because of the beauty services consumption. These days, consumers are becoming more aspiration driven which has led to evolution of concept of grooming and beauty for both the male and female segment in order to enhance their appearances. The revenue is expected to rise because of increases in per capita disposable income and declining unemployment over the last five years. Even the consumers are ready to pay a premium amount to pamper themselves with these services. The rising affluence of the middle-class segment has upgraded their consumption lifestyle and increased their willingness to buy beauty products and services.
Invogue Salon and Nail Bar was established by in 2014 by Arnab and Priyanka Mitra at Mudiali, Kolkata with a small store. In 2017 Vimal Shaw joined them and they together launched a 2000 sq ft. outlet at Gangtok. In 2018 they took the initiative to re-launch Invogue Salon and Nail Bar and shifted it to Purna Das Road with a bigger and better ambience for a much-needed pampering. Invogue salon & spa is the one roof solution to all spa and salon requirement like hair, skin, face, beauty. The brand aimed for a spacious working space while keeping the essence of elegance and luxury alive.
Vimal Shaw, Co-founder of Invogue Salon and Nail Bar shares his thoughts with eastindiaretail.com. “We have best of spa therapist, hairdresser, barber, beautician & Nail artist. My heart and soul have gone into the making of this space and I seek to always maintain that integrity with every step I make. We believe in customization & personalization for their clients, and offer them the best-in-class services and products.”
The salon is adorned with a chic blend of contemporary aesthetics and modern functionality to enhance the customer experience. Customised arts, artefacts, furniture, wall treatments, modern light fixtures and other accessories to protrude the luxurious look and radiate a sense of identity are finalized after detailed scrutiny of the needs and preferences of the client.
“The Covid-19 pandemic had a major impact on the hair salon industry. Reduced demand due to the forced closure, followed by fear of contracting the virus, weighed on revenue and profit significantly,” according to Mr. Shaw. “But it has bounced back, factors like higher disposable income, the increasing propensity to spend on services such as haircuts and additional hair care treatments, and as people return to work, we expect the salon business to grow, and there’s no two ways about that.”
“After Pandemic we started our one more outlet at Durgapur. We are absolutely thrilled to bring our next salon at Siliguri at 2023. We are also planning to explore Agartala, Ranchi, Guwahati. The love and response received from our clients has been fabulous. Our initial investments for all our salons are nearly 55-60 lakhs. Though the pandemic introduced many new ways of working and living, we’re thrilled to see that our customers are just as excited to return to our salons as we are to serve them. Keeping in mind the needs of our guests, we have created an ambience that will resonate the promises of luxury service that we always believe in. The expertise of our stylists helps in creating new ideas.”
“Invogue Salon and Nail Bar has started building a very strong brand in beauty services and I am excited to build on the legacy to create a one-stop beauty destination for our customers. We manage every sphere of the salon as we are not a franchise model. In the last five years, we have witnessed a huge growth in demand for all things beauty & we expect it to continue in the years to come – we look forward to serving this market by bringing an immersive experience for beauty enthusiasts. East India Market is very happening and underrated. Though Kolkata is saturated but Tier II cities of Eastern India are coming up in fashion and style.”
At Invogue Salon and Nail Bar, the focus is on High-Quality standards in services, and products. Every product and service are introduced to the salons after rigorous quality test. All the stylists, beauticians and artists are technically trained and certified. With simplified processes across all the functions, there is also complete transparency in the services and operations across stakeholders, customers, employees, vendors and investors.
