In a heartwarming and purpose-driven tribute to the unsungheroes of DurgaPuja, Wow! Momo, Wow!China, and Wow!Chicken have collectively embarked on a profound journey to redefine the intricate significance of bahons within our daily existence, Wow!Bahon”.
Bahon refers to divine mounts or vehicles used by gods and goddesses in Hindu mythology. This initiative celebrates the Bahons of our everyday lives – the dedicated individuals who tirelessly transport us, whether it’s our delivery personnel, rickshaw pullers, or drivers.
“Wow! Bahon” creatively bridges the divine and the mundane, recognizing the godly bahons that carry our deities during festivities and the earthly bahons who carry us through our daily routines.
Murali Krishnan, the CMO and Co-founder of Wow! Momo, expressed his thoughts on the campaign, saying, “The ‘Wow! Bahon’ campaign harmoniously unites the divine and the everyday, exalting those who exemplify the utmost dedication to service in our contemporary society.
Furthermore, Wow! Momo, Wow! China, and Wow! Chicken are undertaking an exceptional pan-India on the ground activity. We will give away food to 50,000+ Bahons, including drivers, food delivery personnel, and Puja volunteers of Durga Puja and Navratri. This initiative not only recognizes their dedication but also integrates the spirit of sharing and gratitude during the festive season.
