What we have, all belongs to nature, and giving something back to it is always pleasing. It can be through an environment or helping society to get better. Working for the social cause and uplifting society makes the world a better place. People and nature are the ones who make us big and any company big. To give it back, there are many programs run by big and small brands that address the social cause or issue and work for it to get better out of it.
Zink London has emerged as India’s leading fashion retailer playing a critical role in developing the new fast fashion market. Malini co-founded Zink London, a women’s fast fashion brand in 2012; with the vision of building a Global fashion retail business.
Malini believes Zink London’s success over the past six years has relied heavily on its “five new styles every week” concept and a quick time-to-market and limited inventory.
Realizing the importance of representing people with special abilities, Zink London has recently collaborated with Anushka Mitter Niara, a talented 17-year-old girl with Down Syndrome who loves expressing herself through the canvases and brushstrokes to create beautiful collection which is a unique blend of talent, creativity, and inclusivity. Their aim is to break the stereotypes and promote diversity in fashion. This collection features artsy and colourful prints, that will compliment your fun-loving spirit and add vibrance to your style. Part of sale proceeds go to Niara’s Anushka Mitter Foundation.
The brand used Niara’s art on its fabrics and its design team developed those fabrics into beautiful garments. The teenager designed the summer sketchbook collection for the show which mainly included blue and white colours.
Malini, the owner of Zink London, said that Niara is very talented; that’s why we collaborated with her. This show was a major one and we are already getting good feedback. This has also given a special identity to her and we too are happy. We at Zink London believe that every kid is special and possesses a pool of immense talents, and more than anything, we want to help the next generation become successful entrepreneurs through the support of crowdfunding campaign.
Zink London has established a presence across 75 cities in India with 300 concessions in chains like Pantaloons, Shoppers Stop, Central etc., and sells across all major online portals. Despite quick success, for Malini, the journey has not been easy. At present the brand is available online and also on major e-commerce platforms such as Shoppers Stop, Amazon, Myntra and Flipkart. Notably, the six-year-old company, Zink London at present runs 3 exclusive business outlets (EBOs) and is available in 75 cities across the country having over 320 shop in shop, such as in Central and Shoppers Stop. Additionally, the home-grown retailer has announced its plans to launch 30-40 EBOs in the coming three years in a bid to enhance its physical presence.
Zink London is also open for Franchisee,please connect eastretailconnect@gmail.com for further details
