Beauty & Health

Virachi Expands Physical Footprint with Flagship Boutique Launch in Kolkata

Fashion, Feature / By

Contemporary Indian womenswear label Virachi opened its first flagship boutique in Kolkata on August 18, at 20/1A Lake View Road, marking the brand’s transition from an occasion-wear label operating largely through exhibitions and digital channels into a dedicated physical retail format. Founded in 2015 by Rita Singhania, with Sidhant Singhania and Priyanka Singhania as co-founders, …

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Rakhi Season Turns Into a Race Against the Clock as Q-Commerce Rewrites Gifting Rules

Feature / By

Raksha Bandhan planning has quietly moved from the calendar to the app drawer. What was once a purchase decision made weeks ahead, with rakhis picked out, sweets ordered, and courier timelines factored in, is now routinely settled the morning of the festival. Consumers are trading catalogue browsing for a ten-minute search-to-doorstep cycle, and retailers across …

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From Sabai Strands to Self-Reliance: The Women Weaving Baripada’s New Story

Feature / By

Beside the forests of Similipal, in the quiet town of Baripada, a new story of women’s empowerment is taking shape. In villages surrounding Baripada, women are turning a humble local resource into a growing livelihood opportunity. Supported by the Odisha Livelihood Mission (OLM) and strengthened through Self Help Group (SHG) initiatives, women from villages such …

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‘Bid for Sale’ Rings in the New Year with Exclusive Festive Privileges

Accessories, Beauty & Health, Fashion, Fashion, Retail / By

‘Bid for Sale’ Unveils Exclusive Year-End Celebrations with Limited-Time Festive Offers As the year draws to a close, ‘Bid for Sale’, the premier destination for pre-owned treasures, invites discerning shoppers to indulge in an elevated year-end shopping experience with a thoughtfully curated set of festive privileges. Designed to reward loyalty and celebrate the spirit of …

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Ayurveda’s Resurgence: Embracing Natural Wellness in Modern India

Beauty & Health, Consumption, Retail / By

In recent years, there’s been a significant shift in consumer preferences towards natural and holistic wellness solutions. Ayurveda, the ancient Indian system of medicine, is experiencing a renaissance, with more individuals seeking its time-tested remedies for skincare, haircare, and overall well-being. This resurgence is not just a trend but a movement towards conscious living. Consumers …

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Empowering Elegance: Kolkata’s Conscious Beauty Brands Leave a Lasting Mark

Beauty & Health / By

Independent beauty brands are stepping up their game to be more conscious, inclusive, and environmentally responsible. The clean beauty movement is gaining momentum worldwide, and one great way to embrace a nature-friendly and non-toxic beauty routine is by exploring homegrown labels. These brands often rely on locally-sourced ingredients, small-batch production, and avoid toxic parabens. Here …

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India’s Emergence as the Epicentre of Global Beauty Trends: Exploring the Phenomenon

Beauty & Health / By

Ayurveda aims to globally promote a healthy lifestyle, leveraging India’s recent success in cosmetics to ride the wave of international adoption. “The beauty market in 2023: A special State of Fashion report,” McKinsey reported that “The next few years will be a dynamic time for the beauty industry, filled with opportunities and new challenges. […] …

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Reliance Retail’s Tira Beauty launches new private label brand

Beauty & Health / By

Private labels have become a powerful vertical for retail giants looking to maximise profits and capture more users. From Future Group to Shoppers Stop and Aditya Birla Group to new-age companies such as Amazon, Flipkart, Myntra, and Nykaa — most scaled up players have jumped on the bandwagon. And now Reliance Retail-owned Tira is going …

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Unveiling Glamour: Lakmé Salon’s Trendsetting Arrival in Guwahati’s Lalganesh

Beauty & Health / By

India’s first and leading beauty and wellness salon chain, Lakme Salon, has launched its brand-new unisex salon in Lalganesh, Guwahati, Assam, adding another milestone to its expansion journey. Spread over 1750sqft, this new one-stop beauty and grooming destination will offer the best in hair, makeup, skincare, nails, and hand and feet services to all discerning …

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