Burger chain Burger Singh has deliberate out elaborate growth in Eastern India by increasing the density of company-owned and franchise outlets as they see the area as a strong base of growth for them. The focus would be on their successful drive through, food court and dine-in models, which is evidenced by their existing outlets in these categories.
Burger Singh – A unit of Tipping Mr Pink Pvt Ltd has opened its new outlet at JunctionMall, Durgapur , West Bengal.
Their vision for is to grow exponentially and continue their expansion in Eastern India. The QSR sector looks like the year’s flavour for investors, and they are expecting a good year ahead both from a consumption and investment standpoint.
They’ve witnessed tremendous growth even during the COVID-19 crisis. They’ve risen to the number 3 spot as the largest burger chain in India by volume. Within the last 12 months, their revenue has grown by 400%.
Their online order sales rose significantly in the post-covid world due to their initiatives and campaigns. Surely they saw a decline in dine-in footfall, but it got compensated by deliveries, but that too is coming back on track.