Demand from markets beyond metro cities has been increasing rapidly. With changing trends, deeper smartphone penetration and internet access, Indian and international companies are slowly understanding the importance of personalisation in branding to cater to Tier 2 and Tier 3 cities.
VEGA Circle Mall in Siliguri, NorthBengal celebrates the launch of its new block extension, inaugurated on 26th of November.
The first phase unveiled premium brands like Marks and Spencer, Starbucks India, and the upscale pub The Lord of Drinks.
PRM Begraj Group, known as the ‘Mall Makers of North Bengal,’ extends gratitude to the supportive people of Siliguri & North Bengal. There will be more upcoming MNC retail and F&B outlets in the Vega Circle New Block.
Marks and Spencer (M&S) has opened 11000sqft. first store in Siliguri, just in time for Christmas shoppers. The strategic expansion is aimed at catering to the growing demands of consumers, with the goal of enhancing the retail experience.
The Lord of Drinks is bringing delectable flavours and unparalleled dining experiences to the vibrant cityscape with a new 6000sqft. store in VEGA Circle Mall.
Starbucks India launched its second 1600sqft. outlet in the city. Building on the company’s long-term commitment to strategically expand its footprint in India, the new outlet in Siliguri marks Starbucks’ 2nd city in West Bengal after Kolkata.
