Currently, Heads Up For Tails (HUFT), a pet care brand, is operational on Blinkit and has plans to debut on Zepto and Swiggy Instamart by July this year.
Rashi Narang, the founder of Heads Up For Tails, emphasized the brand’s commitment to affordability and convenience by opting for fast trading platforms. She remarked, “When you think of pets, you think of HUFT, and now we deliver products within ten minutes.”
The brand will offer a variety of products through q-commerce, including treats, care items, tick and flea solutions, food ranges, and toys. Additionally, an exclusive selection of toys, starting from Rs 130, will be exclusively available through fast trade channels.
Currently, the retailer aims to extend its availability to all cities in India where fast delivery services exist.
Established in 2008 by Narang, along with co-founders Sandeep Atmaram and Ridhima Coelho, HUFT provides solutions for dogs, cats, and small animals, encompassing food, treats, toys, walking accessories, cat litter, and supplements.
Aside from its physical stores across India, HUFT products are accessible for purchase online through its official website huft.com and on various online marketplaces such as Amazon and Flipkart.
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