The Body Shop India Shop, renowned for its ethical beauty products, is marking its 18thanniversary in India by introducing Braillefeatures, a ground-breaking initiative in the brand’s history. This innovative step, the first of its kind for The Body Shop, will be implemented gradually across its stores nationwide, symbolizing a significant milestone in the brand’s ongoing commitment to inclusivity and accessibility in India.
Inspired by suggestions from Disability Rights Activist and Youth Collective Council (YCC) member Virali Modi, the Braille features include category call-outs throughout the store, aiming to provide a fully inclusive shopping experience. This initiative extends The Body Shop’s inclusivity beyond its gender-neutral product range and diverse staff.
In line with The Body Shop India‘s core values and the YCC’s strategic directives outlined earlier this year, the brand is also prioritizing gender inclusivity. This commitment is reflected in the brand’s gender-sensitive approach to recruitment, training, and management, ensuring alignment with this ethos across head office and store staff.
Established in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop India is a global beauty brand renowned for its commitment to making a positive impact on the world. The Body Shop offers a range of high-quality, naturally-inspired skincare, body care, hair care, and makeup produced ethically and sustainably.
In India, The Body Shop India operates through its partner Quest Retail Private Limited, a leading Omni Channel Retailer and Brand development company in the beauty sector, known for bringing innovative Beauty Retail and Brand concepts to India since 2006.
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