Flying Machine recently opened a new store in Ranchi, showcasing India’s top fashion designs with enthusiasm. Their collection features the latest trends in various categories, including quirky Tees, fashionable Shirts, and trendy Denims crafted with love and passion.
Established in 1980 by Arvind Lifestyle Brand Limited , Flying Machine quickly became a prominent denim brand in India, focusing on quality and innovation. From pioneering stone-washed denim in 1994 to introducing lightweight and flexible F-Lite Jeans, the brand has continuously evolved.
In recent years, Flying Machine revamped its logo, expanded its retail presence, and ventured into e-commerce, catering to a wider audience. Leveraging cutting-edge technology from Arvind Limited., the brand stays ahead in denim trends and sustainability. Its retail footprint spans major cities and online platforms, targeting urban and semi-urban fashion-conscious consumers. With plans to expand further into tier 2 cities, Flying Machine aims to enhance its omnichannel strategy for seamless customer experience.
Marketing efforts include digital marketing, influencer collaborations, and engaging in-store experiences, primarily targeting Gen Z. Sustainability is integral to the brand’s ethos, focusing on eco-friendly manufacturing and ethical practices. Despite challenges like competition and supply chain disruptions, Flying Machine remains optimistic about its growth trajectory, driven by innovation and a dedicated team.
