The baby care segment in India is huge and promising. But the challenge lies in the fact that the market is really unorganized. Like any other business, staying relevant for consumers is imperative. Hence, FirstCry.com (BrainBees Solutions Pvt. Ltd.) has to work on its toes to launch innovative and exciting strategies for its consumers.
Recently, FirstCry.com (BrainBees Solutions Pvt. Ltd.) has launched its new store at Agartala. The new store houses FirstCry’s multi-brand range of clothing, accessories, and lifestyle goods for children and babies.
FirstCry retails a range of Indian and international brands including Biba, Disney, Pigeon, Farlin, and Mattel among others. To date, the business has raised funding from investors including Saif Partners, Valiant Capital Partner, and IDG Ventures India.
The company’s revenue has undoubtedly grown year after year. The expenses of the company increased too to become Rs 1645.3 crore from the Rs 1088.1 crore of expenses recorded by FirstCry in FY20.
