Feature

Virachi Expands Physical Footprint with Flagship Boutique Launch in Kolkata

Fashion, Feature / By

Contemporary Indian womenswear label Virachi opened its first flagship boutique in Kolkata on August 18, at 20/1A Lake View Road, marking the brand’s transition from an occasion-wear label operating largely through exhibitions and digital channels into a dedicated physical retail format. Founded in 2015 by Rita Singhania, with Sidhant Singhania and Priyanka Singhania as co-founders, …

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Rakhi Season Turns Into a Race Against the Clock as Q-Commerce Rewrites Gifting Rules

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Raksha Bandhan planning has quietly moved from the calendar to the app drawer. What was once a purchase decision made weeks ahead, with rakhis picked out, sweets ordered, and courier timelines factored in, is now routinely settled the morning of the festival. Consumers are trading catalogue browsing for a ten-minute search-to-doorstep cycle, and retailers across …

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From Sabai Strands to Self-Reliance: The Women Weaving Baripada’s New Story

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Beside the forests of Similipal, in the quiet town of Baripada, a new story of women’s empowerment is taking shape. In villages surrounding Baripada, women are turning a humble local resource into a growing livelihood opportunity. Supported by the Odisha Livelihood Mission (OLM) and strengthened through Self Help Group (SHG) initiatives, women from villages such …

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