Starting online and opening stores later is still a risky move for many brands, and most hesitate to try it. A few do, and the results are often much more rewarding than expected. East India Retail looks at some of these brands, and today we focus on Kisah. Kisah is a Kolkata-based men’s and kids’ …
Since the beginning of retail in the early 1800s, the technology has continued to impact the retail industry and consumer expectations using state-of-the-art technology. Technological changes have affected how consumers interact with retailers in their consumption of products and services. The introduction of the cash register in 1883,bank credit cards, barcodes in the 1950s and later …
The recent evolution of high streets starts with higher value consumption, followed by the introduction of a brand pull store (anchor store) catering to the aspirations of shoppers. Eventually, these streets attract a diverse range of retailers, including mid to premium brands. Depending on primary and secondary catchment areas, such high streets ultimately attract luxury …
Humanity faces no bigger threat than climate change, and the fashion industry needs to take responsibility for our role in warming the planet. We look at what the issues are, and what steps fashion can take to clean up its act. Key Takeaways Limiting the damage from climate change requires cutting net greenhouse gas emissions …
From the desk of Ranodeep Saha, Co-Founder Rare Planets Handikrafts Pvt. Ltd. So, amidst the emerging trends of Digital Marketing, what’s the role of the Retail Industry in marketing? Let us briefly know how Retail has been contributing to Indian Marketing: 1. Product Accessibility: Firstly, the Retail Industry ensures that a wide variety of products …
Digital marketing is the use of digital channels or technologies to sell or promote a product or service. Content marketing, email marketing, pay-per-click (PPC) advertising, and SEO all fall under the umbrella of digital marketing. Put more simply: if you’re being nudged to buy something when you’re online, then that’s digital marketing at work. Mr. Santanu Mukherjee, Director – INT …
Mitul Das, CEO & Growth Strategist at UrsDigitally has shared his opinions regarding an online store. He is specialized in conceptualizing large scale Digital Transformation Programs. How do I start building my online store? The first step to this journey is to invest on ‘Commerce Strategy’ where you define the 4Ps or Marketing Mix for …
Uptownie is a homegrown D2C womenswear brand with its roots in Kolkata, India. We design and manufacture clothes for Indian women, keeping in mind their preferences and sensibilities. Shivani Agarwal, CMO and Co-founder at Uptownie has beautifully penned down her thoughts of building a D2C brand which according to her is just like perfecting one’s …
Building a D2C brand is just like perfecting your skincare routine! Read More »
Suvankar Sen, Managing Director and CEO, Senco Gold, shared the story of his journey at MCCI Retail Conclave on “Reinventing Retail Through Innovation and Technology” organised by Merchants’ Chamber of Commerce & Industry on Saturday, May 6, 2023 at Taj Bengal, Kolkata. Suvankar Sen is a fourth-generation retail icon and scion of Senco Gold & …
Suvankar Sen: Exhibiting India’s Exquisite Jewellery to The World Over Read More »
Manish Agarwal, Founder of RetailZip, explains that for selling Fashion one of the most important Sales Enabler is Trial Room which is highly underrated by brands and retailers. ✅For selling Fashion getting the customer to reach the trial room and try the garment is very important. Trial Room is the place where customer will explore …
