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Woven, Dyed, and Handmade: Three More Eastern India Brands Redefining Sustainable Living

Column, Company & Brand, Fashion, Fashion / By

Eastern India’s sustainability story keeps unfolding, one artisan community at a time. This instalment turns to three Bengal-rooted names — The Burlap People, Maku Textiles, and Deshaj India — each built around a different material and mission, yet united by one belief: slow, handmade, and locally sourced isn’t a limitation, it’s the point. The Burlap …

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Online-first is still a risky bet for most brands. Kisah’s results suggest it’s worth the risk.

Column, Company & Brand, Experts View, Retail, Retail Metrics / By

Starting online and opening stores later is still a risky move for many brands, and most hesitate to try it. A few do, and the results are often much more rewarding than expected. East India Retail looks at some of these brands, and today we focus on Kisah. Kisah is a Kolkata-based men’s and kids’ …

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Golden Quarter, Fragile Margins: The Commerce Behind Kolkata’s Grandest Stage

Column, Retail, Retail Metrics / By

Executive Summary: Durga Puja is West Bengal’s largest working-capital event. In roughly 45 days, retailers, artisans, and brands compress what British Council India’s benchmark study once valued at ₹32,377 crore (2.58% of GSDP) into a liquidity spike now estimated by CWBTA and BCC&I at ₹60,000–65,000 crore, with Kolkata contributing nearly 70% of transactions. This is …

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Why Digital-First Brands are Betting Big on Offline Retail in the East

Column, Company & Brand, Fashion / By

The pure-play e-commerce model that built India’s D2C wave is running into a cost problem. Digital customer acquisition costs have climbed steadily as platforms compete for the same paid-search and social media inventory, pushing brands to look for channels that acquire customers more efficiently and hold onto them longer. Physical stores have re-emerged as that …

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