H & M SETS ITS RETAIL FOOTPRINT IN CITY CENTRE MALL, PATNA

Swedish fast fashion retailer H&M as part of its India expansion plan opens its newest 52nd store at City Centre Mall, Patna.

The retailer plans to open six new stores in the country, taking take its store count to 57 by the end of this year.

H&M entered the country through the single-brand retail route in 2015 and currently operates 51 stores in 26 cities.

The clothing retailer will enter three new markets, including Ranchi, Patna and Mangalore, taking its presence to 29 Indian cities later in the year.

In addition to physical stores, H&M offers products through its own site and through the Flipkart-owned e-commerce marketplace, Myntra.

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