Apparel Group’s iconic Casual wear brand Beverly Hills Polo Club – India has marked the opening of their latest store in Mall of Ranchi, Jharkhand.
The store illustrates the brand’s continued expansion in Eastern India.
“We are pleased to announce the opening of Beverly Hills Polo Club’s latest store in Mall of Ranchi making it the 20th store in India,” announced Apparel Group India Private Limited on Linkedin.
The store has an open façade with an illuminated brand logo to the top and flanked by two large LED screens either side. Inside the outlet, there are segments for men’s, women’s, and children’s wear with a large segment dedicated to Beverly Hills Polo Club’s signature colourful polo shirts.
The interior featured dark hued wood, golden polo emblems, and a display area for women’s handbags. The new outlet opened its doors with the brand’s summer 2023 collection which mixes athleisure style logo sweaters with more formal button down shirts.
Beverly Hills Polo Club – India’s signature, brightly coloured polo shirts are a highlight in the store as well as the label’s more formal offerings. Accessories also feature in-store, including a range of premium handbags for women.
Beverly Hills Polo Club was first established in 1982 as a clothing and fragrance brand inspired by the US’ Southern California lifestyle, according to the brand’s website. Inspired by both the elegance and glamour of Beverly Hills as well as the heritage sport of polo. Beverly Hills Polo Club clothing features its signature ‘Horse and Rider’ logo which is designed to evoke ideas of affluence, strength, and sport.
