The Kolkata-based jewellery brand, Jewel Box, managed to seal an all shark deal of Rs 2 crore.
Jewel Box brings the magic of science to the art of jewellery, crafting lab-grown diamonds that are physically, chemically, and optically indistinguishable from their natural counterparts.
As the founders, Nipun Kochar, and Vidita Kochar, made their debut on the show, they invited the audience to witness the evolution of conscious luxury, where every piece tells a story of commitment to our planet. Nipun and Vidita, the entrepreneurial minds behind ‘Jewel Box’, share a journey marked by innovation and commitment.
The deal was closed at Rs 2 crore at 6 per cent equity with all the sharks — Vineeta Singh, Ritesh Agarwal, Aman Gupta, Peyush Bansal, and Radhika Gupta coming onboard together.
Talking about her experience on ‘Shark Tank India’, Vidita Kochar Jain said: “Appearing on Shark Tank and securing an All-Shark Deal will be a pivotal moment in building Jewel Box as well as pioneering the category of Lab Grown Diamond Jewellery in India. Pitching in the high-stakes situation and captivating the Sharks was exhilarating.”
“Securing the deal validated our hard work and vision. This experience solidified my belief in our brand’s values and products, setting a strong foundation for future success,” added Vidita.
