Ethnic wear player Vedant Fashions Limited – Manyavar-Mohey has launched a new joint store featuring its brands Manyavar & Mohey in California, a company official wrote on social media. This marks the company’s seventh store in the USA and its 17th store in the international market.
The store is located at Paseo Padre Pkwy, Fremont, California.
“I am elated to share the launch of our 7th store in the USA and 17th in the International Market, nestled in the vibrant State of California. We meticulously curate each international store to deliver an enriching experience, ensuring every visit immerses our international buyers in a captivating taste of Indian culture,” said Nikhil Bhutada, partner – retail business development at Manyavar-Mohey in a LinkedIn post while sharing images of the new store.
Kolkata-based ethnic wear brand Manyavar was launched in 2002 by Ravi Modi and is parented by a 24-year-old company Vedant Fashions Ltd. The company forayed into women’s wear with the launch of Mohey in 2015.
Apart from Manyavar and Mohey, other fashion brands under Vedant Fashions include Manthan, Mebaz and Twamev. The company has over 600 stores including more than 80 flagship stores and 17 international stores across over UAE, Canada, USA and UK.
