Baazar Kolkata has already opened and is in the process of opening stores in various Orissa locations: 2 in Bhubaneswar, Cuttack, Puri, Berhampur. Recently they opened their new store at Choudwar, Cuttack.
Baazar Kolkata was incepted in the year 2002 with a vision to provide affordable yet stylish fashion to the people of eastern India. It was the time when there were not many supermarkets and people had limited access to fashion. Baazar Kolkata emerged as a fashion saviour for common people where one could buy whatever they want to, without any hassle. Later, many other value-retail stores emerged following the footsteps of Baazar Kolkata’s value-retail format and helped the middle-class consumers stay fashionable without much of spending.
With more than 20 years of market presence, it survived the great recession of 2008-09 when the economic growth became quite low. Slowly and eventually, it has flourished throughout eastern India and currently has 120 outlets located in states like Jharkhand, West Bengal, Odisha, Bihar, Uttar Pradesh and Tripura. The brand is now planning for expansion in the north-eastern part of India and plans to open 30 more outlets this financial year.
The success mantra
The outstanding achievement of Baazar Kolkata was possible due to the quality of merchandise it provides without shelling out much from the consumer’s pockets. Perhaps this is the reason why it has become eastern India’s favorite value-retail store with a loyal customer base. The founder of not just the brand but the concept of value chain retailing-Manoj Khemka used his two decades of retail business development & managerial expertise to make Baazar Kolkata a successful venture. The MD, with a competent team that includes Abhishek Khemka & Rishav Goenka (Executive Directors, Baazar Kolkata) are actively associated with the organization for more than 15 years & helping the organization flourish as one of the biggest players in this competitive market. The retail chain has provided employment to more than 3500 people and has significantly contributed to the financial development of India.
An average consumer faces many budget constraints that clashes with the desire to wear fashionable attires. Every youngster wants to stay in sync with the latest trends, every professional wants to look attractive in his or her attire, and every mother wants to dress up his or her children in best of the outfits possible. But most of the times it is not feasible to buy clothes every now and then, that too, from the stores that stock expensive & branded clothes. Here, the supply chain dynamics comes into existence, which is also the success mantra of Baazar Kolkata. Thanks to the untiring efforts of the suppliers, Baazar Kolkata is able to provide some of the most fashionable merchandise at reasonable prices.
