West Bengal-based brand Benfish will launch baked snacks at its own stores and franchisee outlets. It is a fisherman’s cooperative society that is all set to give multi-national chains, like KFC, Dominos and McDonald’s, a run for their money with regional snacks available at pocket-friendly prices.
Benfish, which was registered under the West Bengal Cooperative Societies Act in 1978, provides leadership to 19 Central Cooperatives and 206 primary fishermen’s cooperative societies under a three-tier cooperative system for strengthening sustainable pisciculture activities in inland and marine fisheries’ sectors for increasing fish production and developing value added products.
Fresh cuts and ready-to-eat fish preparations are sold on the website benfishrevelry.com. The About Us page of the website informs the business was started with a mere Rs. 2.65 lakhs about 50 years ago and is now contributing a turnover of about Rs. 400 crores.
