FirstCry.com has opened a new format store FIRSTCRY6-12, brick-and-mortar store in Kankarbagh, P C Colony, Patna.
The new store houses’s multi-brand range of clothing, accessories, and lifestyle goods for children and babies. FirstCry houses more than 2,000 national and international brands under its belt including Pigeon, Farlin, Mattel, Pampers, Disney, and others.
FirstCry.com, Asia’s one of the Largest Online Baby & Kids store, began its journey over 13 years ago as a web portal dedicated to newborn baby and Mom’s needs. Over time, the company opened offline stores and built an omni-channel model offering parents a variety of options to shop offline and online with quick delivery and easy returns. FirstCry.com values parents’ myriad needs and always strive to fulfil them. It drives an integrated marketing strategy between online, mobile, and offline stores which is helpful for our customer.
FirstCry has tied up with hospitals for gifting new mothers. This has helped the brand get increased footfall at physical stores and also raised four rounds of funding from investors like Saif Partners, Valiant Capital Partner, and IDG Ventures India, said the company in the release.
