Style Up, the brand by Aditya Birla Fashion and Retail Ltd., has opened its new store in Kanchrapara, Kolkata , housing its selection of clothing for the whole family.
ABFRL launched the large-format fashion store chain Style Up in 2019. It offers a wide range of retail brands by ABFRL such as Louis Philippe, Allen Solly, Peter England, Van Heusen, etc.
It has been reported that the average Style Up store is between 6,000 and 8,000 square feet in size and it is currently present in around 20 Indian cities.
Style Up is designed to offer clothing and accessories for men, women, and children at affordable prices. The brand retails both western and fusion style clothing as well as a range of accessories ranging from footwear to handbags.
Style Up is currently growing all over India, especially in Tier-2 and Tier-3 cities where there is a greater need for reasonably priced, high-quality clothing. Aditya Birla Fashion Retail Limited’s Style Up line aims to meet the needs of fashion-conscious people of all ages by offering quality pieces at affordable prices.
