East & NorthEast

How Zudio, Yousta, and OWND Are Rewriting the Rules of Retail Real Estate in West Bengal

Company & Brand, Consumption, East & NorthEast, Fashion, Retail, Retail Real Estate / By

India’s three largest conglomerates — Tata Group, Reliance Retail, and Aditya Birla Fashion and Retail — are quietly building a new consumer segment together: the mass market fashion buyer. The tool is affordable fashion. And the strategy, notably, has nothing to do with chasing the best addresses in town. The Numbers Tell the Story Zudio, …

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Guwahati: Northeast India’s Retail Gateway — Current State and Potential

East & NorthEast, Retail / By

There is a quiet but definitive shift underway in India’s retail geography. While conversations about emerging markets have long centred on Pune, Ahmedabad, or Lucknow, a city in the far east is rewriting that story. Guwahati, the commercial capital of Assam, is no longer simply a transit point connecting the mainland to the eight northeastern …

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Dark Stores: The Quiet Real Estate Revolution Coming to Eastern India

East & NorthEast, Ecommerce, Logistics, Retail / By

You have never walked into a dark store. Nobody has. That’s precisely the point. A dark store is a compact warehouse — typically 2,500 to 4,000 square feet — built exclusively to fulfil online orders. No signboards, no walk-in customers. Just shelves, pickers, and delivery partners optimised for a single metric: getting an order to …

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The Giants of Bengal: How Heritage Brands Went From Symbols of Resistance to Engines of Growth.

Company & Brand, East & NorthEast / By

Open the medicine cabinet in a typical Bengali household and you will almost certainly find it — the squat little green tube of Boroline, its octagonal black cap as recognisable as a family heirloom. Look at the study table of an older generation Bengali, and there is a good chance the ink bottle once sitting …

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