Author name: eastindia_retail

Tukhu Rhi: Weaving Tradition, Empowering Women, and Sustaining Nature

In the heart of Bade Village, Nagaland, a remarkable group of women is transformingnature’s bounty into timeless artistry. Tukhu Rhi, a thriving women’s collective, ispreserving indigenous weaving traditions by crafting exquisite, eco-friendly productsfrom banana fiber. Their beautifully woven baskets, wall hangings, coasters, mats, andeven cloaths are more than just handmade items—they are powerful symbols ofcommunity …

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Unlocking Growth and Loyalty: Why Retailers and Brands in India Should Partner with Credit Cards and Banks

The Indian credit card market is evolving rapidly, with co-branded credit cards emerging as a powerful tool for retailers and brands to deepen customer engagement, boost sales, and build loyalty. According to industry reports, co-branded credit cards now account for around 12-15% of the market share in India and are expected to grow to over …

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Pou Chong’s Rise: From Chinatown Roots to a National FMCG Icon

What began as a small-scale, handcrafted operation in Kolkata’s Tangra area has today become a nationally recognized brand synonymous with quality Asian condiments. Pou Chong’s story is not just about food—it’s about legacy, adaptability, and regional pride turned national presence.  From Local Legacy to National Reach In the mid-20th century, when Indian Chinese cuisine was …

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Sustainibility is the Future of Fashion

The Sustainable Fashion Revolution: 7 Brands Leading the Way! Fashion is undergoing a revolution—one that’s ethical, eco-conscious, and paving the way for a greener future.  The rise of sustainable fashion isn’t just a trend; it’s a movement toward responsible consumerism. With climate change and waste crises looming, choosing ethical brands means embracing quality over quantity, …

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Poila Baisakh Collection 2025

Avama Jewellers by Abhishek KajariaSPLURGE-WORTHY OPTIONS FROM ‘MONIROTNO’ BY AVAMA JEWELLERS THIS POILA BAISAKH April 2025 –Poila Baishakh, a festival celebrated with zeal and happiness acrossWest Bengal, an occasion where Bengalis dress in their best attire and jewellery to sharejoyous moments with friends and family.Resonating with the current trend, Avama Jewellers has launchedtheir elegantPoila Baisakh collection, …

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FLO Kolkata Hosts an Inspiring Session with Dr. Deepa Malik

FLO Kolkata Hosts an Inspiring Session with Dr. Deepa Malik ~ National Specially Abled Initiative & FLO KOLKATA WOMEN IN SPORTS initiative~ Kolkata – FLO Kolkata’s event in collaboration with Kolkata Literary Meet, titled “BRING IT ON!” featured an inspiring session with Dr. Deepa Malik, India’s first female Paralympic medalist. Dr. Malik captivated the audience …

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Rotary Calcutta Mahanagar presents ‘Bloom n Blend’

Rotary Calcutta Mahanagar presents ‘Bloom n Blend’– a premium exhibition space fordesign and innovation in fields of fashion, art, craft and gourmet food. The two-dayexhibit (March 22nd & 23rd, 2025) will feature an array of fashion & lifestyle, under oneroof.Bloom & Blend is a fund raiser for Rotary Calcutta Mahanagar in its effort to provide …

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STEP INTO THE BENGALI NEW YEAR WITH SURBHI PANSARI’S ‘POILA BAISAKH EDIT: 2025’

STEP INTO THE BENGALI NEW YEAR WITHSURBHI PANSARI’S ‘POILA BAISAKH EDIT: 2025’ Poila Baisakh marks the arrival of the Bengali New Year, a time of joy, new beginnings, andcultural celebrations. It is a festival where tradition meets modernity, with Bengalis adornthemselves in vibrant attire and exchange thoughtful gifts with loved ones. Keeping thisfestive spirit in …

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Natraj Pipes welcomes Mr. Sourav Ganguly to the Brand Family

Natraj Pipes welcomes Mr. Sourav Ganguly to the Brand Family Kolkata, 22nd March: On March 22, 2025, Natraj Pipes, a leading name in PE & uPVC piping solutions from Prabhu Poly Pipes Limited, proudly marked a new milestone by collaborating with cricketing legend, Mr. Sourav Ganguly. This significant announcement, made on ‘World Water Day’ at …

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