Author name: eastindia_retail

Shoppers Stop partnered with Bath & Body Works to expand its presence

Apparel Group India Pvt. Ltd. announced on December4 that it has partnered with Shoppers Stop to expand the presence of Bath & Body Works, an American fragrance brand, in India. The Shoppers Stop outlet located in City Centre Mall, SaltLake, Kolkata, will be home to the first Bath & Body Works shop-in-shop experience. “The immersive retail …

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VEGA Circle Mall unveiled premium brands like Marks and Spencer, Starbucks India, The Lord of Drinks

Demand from markets beyond metro cities has been increasing rapidly. With changing trends, deeper smartphone penetration and internet access, Indian and international companies are slowly understanding the importance of personalisation in branding to cater to Tier 2 and Tier 3 cities. VEGA Circle Mall in Siliguri, NorthBengal celebrates the launch of its new block extension, …

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REDTAPE LIMITED launched its newest store at PaltanBazar, Guwahati

Fashion and lifestyle brand REDTAPE LIMITED launched its newest store at G.S Road next to UlubariMasjid, PaltanBazar, hashtag#Guwahati. Founded in 1996, Red Tape is owned and managed by Mirza International Limited. In 2006, the brand forayed into the apparel sector and unveiled a men’s clothing and accessories line. Mirza International Ltd. is a manufacturer and …

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McDonald introduces India’s first color-blind-friendly food delivery app

McDonald’s India introduces India’s first color-blind-friendly food delivery app, a thoughtful update aligned with WorldSightDay. The ad, told from the perspective of a color-blind photographer, beautifully captures daily challenges. The app’s three color enhancement options cater to different types of color blindness, fostering inclusivity. A timely, empathetic, and innovative move in the realm of food …

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KOMPANERO new store at Oberoi Mall

Indian premium leather brand KOMPANERO has strengthened its retail presence with the opening of its new store at Oberoi Mall. The new store will house ladies’ handbags, sling bags, travel bags, backpacks, messenger bags, portfolios and handcrafted Italian footwear along with leather jackets and belts. The leather handbag and accessories brand Kompanero, which was founded …

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State-Govt-newly-launched-app-Yatri-Sathi

West Bengal Chief Minister Mamata Banerjee inaugurated the YatriSathi app, aiming to provide affordable taxi services to commuters. The app’s development is credited to Open Network For Digital Commerce (ONDC), which is offering technical support to ensure its smooth implementation within the state. “I am launching the Yari Sathi app now. It will be of great help …

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V-Cut is opening soon at Diamond Plaza Mall

V-Cut The Blouse Expert is opening soon at Diamond Plaza Mall, Kolkata. V-Cut is not just about creating traditional blouse styles. They also cater to the modern, fashion-forward women of today. The brand specialises in creating stunning blouses that are both ready-to-wear and custom-made within 72 hours. Lipika Dudhoria is the mastermind behind the brand. V-Cut …

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McDonald’s has hired 30 crew members from NGOs

McDonald’s India – North and East has hired 30 crew members from esteemed NGOs like Magic Bus India Foundation, Yuva Parivartan India, Lend A Hand India and, Lighthouse Communities Foundation in January under its ‘McDonald’s for Youth’ campaign through centralized hiring drive conducted at one of our outlets in Connaught Place. Their goal is to fulfill 50% of our entry-level positions …

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100-year-old vintage building, The Red Bari – a sustainable and heritage cafe in South Kolkata

A 100-year-old vintage building, TheRedBari has opened doors to a sustainable and heritage cafe in Sadananda Road, SouthKolkata. The founder and director of The Red Bari, AvantikaJalan came across this age-old property through an article which said that the seller wanted to sell the house to someone who would preserve it. Being an ardent believer …

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Lenskart acquires Japan’s Owndays in $400 million deal

Lenskart.com, Asia’s largest omnichannel retailer and manufacturer of premium quality and contemporary eyewear, has successfully launched a new store in Phulwari Sharif, Patna. Last year, it acquired a majority stake in Japanese eyewear brand OWNDAYS CO LTD in a deal reportedly worth around $400 Mn. Back then, the company said that with such acquisitions, Lenskart aims to become …

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