Rakhi Season Turns Into a Race Against the Clock as Q-Commerce Rewrites Gifting Rules
Raksha Bandhan planning has quietly moved from the calendar to the app drawer. What was once a purchase decision made weeks ahead, with rakhis picked out, sweets ordered, and courier timelines factored in, is now routinely settled the morning of the festival. Consumers are trading catalogue browsing for a ten-minute search-to-doorstep cycle, and retailers across …
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