Virachi Expands Physical Footprint with Flagship Boutique Launch in Kolkata
Contemporary Indian womenswear label Virachi opened its first flagship boutique in Kolkata on August 18, at 20/1A Lake View Road, marking the brand’s transition from an occasion-wear label operating largely through exhibitions and digital channels into a dedicated physical retail format. Founded in 2015 by Rita Singhania, with Sidhant Singhania and Priyanka Singhania as co-founders, …
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