Author name: eastindia_retail

Crocs X Bira 91’s new limited-edition collab is just stellar

It’s just so vibrant! We are talking about the Crocs X Bira 91 collaboration for their recently launched limited edition footwear. The super comfortable and trusted crocs now have a playful makeover, and the Classic Clogs have the go to boozy fav Bira’s iconic monkey mascot and other key icons that make the shoes perfect …

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Café Mezzuna’s Mezze9 Studio is offering the perfect ‘adda’ course

The flavours of bustling souks are set to come alive at Mezze9 Studio, the newest venture of Speciality Group’s popular Kolkata chain Café Mezzuna. Curated by chef Sabyasachi Gorai aka Chef Saby, who is also a recipient of the coveted National Tourism award, the exotic spread at Mezze9 Studio promises to tickle the palates of Kolkata’s …

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Online Journey of Offline Retailers: Transition to Build an Omnichannel Experience

The growth of physical retail, i.e., offline retail market, has never seen the pressure that it has over the last five years. The recent pandemic followed by lockdowns further escalated the challenge with most consumers preferring online retail over heading to stores due to the fear of catching the virus. This led to two extremely …

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Reliance Retail opens GAP’s first standalone store in Kolkata

Reliance Retail has announced the opening of GAP’s first standalone store in Calcutta at Forum Courtyard Mall on Elgin Road. The store is spread over 5,500 square feet and offers a differentiated shopping experience to Indian consumers. This move is part of GAP’s long-term growth plan in India, and the brand is expected to open …

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Manyavar-Mohey Unveils Its Largest Store in East India!

Manyavar-Mohey is delighted to announce the launch of its largest store in East India, situated in the heart of Ranchi. India’s most loved celebration wear brand brings its exquisite celebration wear collections, including Kurtas, Sherwanis, Indo-western sets, Nehru Jackets for men, Lehengas, Sarees and Gowns for women, not to miss our adorable collection for kids. …

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Sreeleathers Ltd to focus on e-commerce, product diversification to boost sales

Kolkata-based footwear and leather accessories company Sreeleathers Ltd plans to strengthen its online presence to boost sales to overcome the disruptions caused by the Covid-19 panThe company will also diversify its product portfolio and plans to launch a sustainable range of footwear and accessories to cater to a wider customer base. The company will also …

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PUMA India partners tech company Salesfloor for new omnichannel feature

The tech-enabled feature rolled out in 80 PUMA stores in India connects PUMA’s online customers with offline stores for personalized shopping experience, and India is the first market for the sports brand to implement it. Salesfloor, the industry-leading customer engagement platform for unified commerce that combines immersive virtual shopping, clienteling and conversational AI, has announced …

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