Author name: eastindia_retail

The Rise of D2C Food and Beverages Brands – An Unprecedented Breakthrough

The era when shopping meant just stepping into a mall or market has long gone. The retail game has been flipped on its head by the rise of D2C (direct-to-consumer) brands in India! Today’s digitally connected consumers’ shopping preferences have changed the way companies sell and market their products. The Food & Beverage industry has …

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End of an Era: Britannia Industries Closes 77-Year-Old Biscuit Unit in Kolkata

Britannia Industries Limited is closing its Taratala factory, established in 1947 and the company’s second oldest in India after Mumbai. The decision, follows all Taratala employees accepting voluntary retirement packages. While impacting 150 workers, the closure is expected to have minimal financial repercussions for Britannia and the state. This move follows recent shutdowns of Britannia’s …

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Marico Limited Expands FMCG Portfolio with Saffola Muesli Featuring Flavor Pops

Marico Limited, a prominent FMCG company, has expanded its product range by introducing SaffolaMuesli with Flavour Pops. This move aims to leverage the brand’s strong presence in the adult breakfast segment. Over time, Saffola has become a leader in the breakfast market in India, particularly noted for its oats, and has diversified into categories such …

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Flipkart may re-enter quick commerce to take on Zepto, Blinkit and others

E-commerce giant Flipkart is reportedly gearing up to introduce its new quick commerce initiative, ‘Flipkart Minutes,’ in July. This will mark the company’s third foray into this rapidly evolving market.  This new venture seeks to capitalize on Flipkart’s established supply chain network, with a focus on delivering electronics, groceries, and other essential items swiftly. Despite the …

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Snap-E Cabs raises $2.5M in pre-series A led by Inflection Point Ventures

Snap-E Cabs, a platform for electric vehicle ride-hailing, shared exciting news on Monday about securing $2.5 million in funding through a pre-series A round led by Inflection Point Ventures (IPV). Company representatives explained that these funds will be used to bring in new talent, upgrade our technology, introduce fresh services, and expand into new areas. …

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Evolutionizing India’s Advertising: A Landscape in Transformation

India’s advertising landscape is undergoing a transformative surge that’s practically superhero-level. Saying you need to stay alert is an understatement—seriously, every trick in the book is being pulled! Well, almost every trick. Gone are the days when ads were just catchy tunes and those classic Hema Jaya TV spots. Back then, the playbook was set, …

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FICCI FLO Kolkata Hosts Enlightening Panel Discussion on ‘How to Handle Income Tax Search’

The FICCI FLO Kolkata Chapter successfully organized an insightful panel discussion on the topic ‘How to Handle Income Tax Search’, bringing together esteemed experts to shed light on the intricacies and best practices of navigating income tax searches. The event was moderated by Dipti Khaitan, a dedicated committee member of FICCI FLO Kolkata, and Shradha Murarka, Chairperson of FICCI FLO …

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Jayashree Mahila Udyog: From Home Kitchen to a Brand

Shipra Roy Saha, from Yogendranagar in Agartala, Tripura, started her entrepreneurial journey in 2000. She began by training at Agartala SISI (now MSME- DI) and used her processing skills to create homemade delicacies like pickles, jam, jelly, marmalade, and chutney. With an initial capital of 300 rupees from her husband and support from relatives, Shipra …

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Benchworks: First Modern Co Working space in the heritage CBD of Kolkata: Dalhousie

The perfect options of varied structures for diverse requisites… Kolkata (erstwhile Calcutta) has been the hub for commerce where migrants from all over the country have come and found it to be their new home. Dalhousie Square, now also known as BBD Bag has been the centre point of the city‟s commercial activities for over …

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