Golden Quarter, Fragile Margins: The Commerce Behind Kolkata’s Grandest Stage
Executive Summary: Durga Puja is West Bengal’s largest working-capital event. In roughly 45 days, retailers, artisans, and brands compress what British Council India’s benchmark study once valued at ₹32,377 crore (2.58% of GSDP) into a liquidity spike now estimated by CWBTA and BCC&I at ₹60,000–65,000 crore, with Kolkata contributing nearly 70% of transactions. This is …
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