Year: 2026

Virachi Expands Physical Footprint with Flagship Boutique Launch in Kolkata

Fashion, Feature / By

Contemporary Indian womenswear label Virachi opened its first flagship boutique in Kolkata on August 18, at 20/1A Lake View Road, marking the brand’s transition from an occasion-wear label operating largely through exhibitions and digital channels into a dedicated physical retail format. Founded in 2015 by Rita Singhania, with Sidhant Singhania and Priyanka Singhania as co-founders, …

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Rakhi Season Turns Into a Race Against the Clock as Q-Commerce Rewrites Gifting Rules

Feature / By

Raksha Bandhan planning has quietly moved from the calendar to the app drawer. What was once a purchase decision made weeks ahead, with rakhis picked out, sweets ordered, and courier timelines factored in, is now routinely settled the morning of the festival. Consumers are trading catalogue browsing for a ten-minute search-to-doorstep cycle, and retailers across …

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From Sabai Strands to Self-Reliance: The Women Weaving Baripada’s New Story

Feature / By

Beside the forests of Similipal, in the quiet town of Baripada, a new story of women’s empowerment is taking shape. In villages surrounding Baripada, women are turning a humble local resource into a growing livelihood opportunity. Supported by the Odisha Livelihood Mission (OLM) and strengthened through Self Help Group (SHG) initiatives, women from villages such …

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Steeped In Success: How Indian Tea Is Winning the Coffee Wars

Food, Franchise / By

Walk down any urban high street in India today and the coffee chains seem to be everywhere — sleek, air-conditioned, Instagram-ready. It would be easy to assume tea, the country’s oldest beverage habit, is losing ground. The numbers say otherwise. The retail reality tells a different story. Coffee’s visibility is a café-culture phenomenon, concentrated in …

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Inarra Atelier Opens Its First Flagship in Salt Lake, Kolkata — Lab-Grown Luxury Finds a Permanent Address

Accessories, Company & Brand, Fashion, Fashion, Jewellery, Store Opening / By

Kolkata’s fine jewellery landscape has a new and distinctly modern entrant. Inarra Atelier, the luxury lab-grown jewellery maison founded by husband-and-wife duo Ashna and Mayank Poddar, has unveiled its first flagship boutique at Salt Lake, Sector 1 — marking the brand’s transition from a digital-first journey to a full offline retail experience. The 1,500 sq …

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The Giants of Bengal: Mohendra Dutt and Sons — India’s First Umbrella Maker, 143 Years and Counting

Accessories, Company & Brand, Fashion / By

In 1882, a music composer and distinguished Pakhwaj instrumentalist named Mohendra Dutt walked into a commercial premise on Harrison Road — today known as Mahatma Gandhi Road — in Kolkata, and quietly became the pioneer of umbrella manufacturing in India. That combination of artist and industrialist is an unlikely origin story. But it produced something …

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Sustainable by Design: Three Eastern India Brands Quietly Rewriting the Rules of Conscious Commerce

Accessories, Company & Brand, Fashion, Fashion, Home & Décor / By

While sustainability has become a global conversation, three brands rooted in Eastern India’s cultural and artisan heritage have been living that philosophy long before it became a trend. 145 East, Kadam Haat, and LataSita are each building something distinct — but share a common conviction that commerce can have a conscience. 145 East — Reviving …

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The Giants of Bengal: K.C. Das — The Sweet Shop That Gave India Its National Sweet

Company & Brand, F&B, Food / By

 There are brands that sell products. And then there are brands that shape culture. K.C. Das belongs firmly in the second category — a Kolkata sweet shop whose legacy stretches across 150 years, two invented sweets, and a canning innovation that took Bengal’s most iconic dessert to the world before refrigeration made it easy. The …

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Rs 27,000 Crore and 48 Million Chips a Day: What Tata’s Assam Semiconductor Plant Means for Eastern India

Company & Brand, Consumption, East & NorthEast, Infrastructure, News, News, Technology / By

Eastern India has long been discussed as a region of potential. What is happening in Jagiroad, Morigaon district, Assam is something more concrete — a Rs 27,000 crore investment that puts the Northeast firmly on the global semiconductor map. The Project in Numbers Tata Electronics’ Outsourced Semiconductor Assembly and Test facility at Jagiroad is being …

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How Zudio, Yousta, and OWND Are Rewriting the Rules of Retail Real Estate in West Bengal

Company & Brand, Consumption, East & NorthEast, Fashion, Retail, Retail Real Estate / By

India’s three largest conglomerates — Tata Group, Reliance Retail, and Aditya Birla Fashion and Retail — are quietly building a new consumer segment together: the mass market fashion buyer. The tool is affordable fashion. And the strategy, notably, has nothing to do with chasing the best addresses in town. The Numbers Tell the Story Zudio, …

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