Fashion

Luxury Brands Embrace Direct Consumer Engagement in India: Christian Dior, CHANEL, Gucci, and More Lead the Way

Luxury brands such as Christian Dior Couture, CHANEL, Gucci, Burberry, Versace, Louis Vuitton, HUGO BOSS are embodying the principle of engaging directly with their consumers where they reside. This strategy also reflects the concentrated nature of luxury consumption in India. Interestingly, the CEO of Bvlgari notes that only 40% of luxury consumption in India originates …

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Ojasvini’ launches its first flagship store in Kolkata

Nestled in the heart of Kolkata on Sarat Bose Road, walking into the newly minted ‘Ojasvini’ luxury womenswear store, is like waltzing through an artistic forest. The new establishment is a celebration of craftsmanship and an ode to India’s culture and heritage. Be it newer silhouettes, unconventional colour palette or just building a wholesome wardrobe, the scope to experiment …

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The Fabric of Change: Twirl.store is Revolutionizing Fashion

With the rise of sustainability, Twirl.store is thriving as an innovative initiative dedicated to reducing fabric wastage and empowering women. Founded by Sujata Chatterjee, an engineer turned social entrepreneur, Twirl.store envisions transforming fashion into a sustainable practice. In a world where fast fashion and disposable consumerism have taken the lead, Twirl.store is breaking the chain …

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Celebrate the Bond of Love with Exceptional Jewellery

As the festival of Raksha Bandhan approaches, the esteemed jewellery brands are thrilled to present their exclusive Rakhi Edit collections. This year, the curated selection embodies the essence of this cherished occasion, blending traditional artistry with contemporary designs. From intricately crafted Rakhi bracelets to elegant jewellery pieces perfect for gifting, Rakhi Edit celebrates the bond …

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Baggit India Private Limited Diversifies: Unveiling a Sparkling Venture into the Jewellery Segment

Baggit India Private Limited is set to enter the jewellery segment, expanding its product range beyond bags and accessories. Baggit India Private Limited, a specializing in bags and accessories, aims to open up to five new stores monthly and expand globally via platforms like Amazon. The company is also set to grow its retail network to …

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Sun-Kissed Elegance: Awestruck Design Co. Creates Fairytale-Worthy Summer Weddings

Summers in India are about two things- Vacations and Weddings! There is hardly any wedding in the country that does not include meticulous planning and perfect execution. As the summer sun warms the heart and brings promises of new beginnings, Awestruck Design Co., a popular Kolkata based Décor and Event Planning company, is elated to …

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Zudio: Revolutionizing Indian Fashion with Affordable Style and Expansive Reach

Inaugurated in 2016 under the ownership of TATA, Zudio aimed to transform the landscape of Indian fashion. How? By offering fashionable, high-quality clothing at affordable prices tailored to the middle-class youth. ➡ Initially facing stiff competition from V-Mart and StyleBazaar, Zudio not only survived but also outshone its rivals without any significant expenditures. ➡ Surpassing …

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Empowering Accessibility: The Body Shop India Celebrates 18th Anniversary with Introduction of Braille Features

The Body Shop India Shop, renowned for its ethical beauty products, is marking its 18thanniversary in India by introducing Braillefeatures, a ground-breaking initiative in the brand’s history. This innovative step, the first of its kind for The Body Shop, will be implemented gradually across its stores nationwide, symbolizing a significant milestone in the brand’s ongoing …

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High-Flying Style: Flying Machine Touches Down in Ranchi with India’s Fashion Finest

Flying Machine recently opened a new store in Ranchi, showcasing India’s top fashion designs with enthusiasm. Their collection features the latest trends in various categories, including quirky Tees, fashionable Shirts, and trendy Denims crafted with love and passion. Established in 1980 by Arvind Lifestyle Brand Limited , Flying Machine quickly became a prominent denim brand …

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