Luxury Brands Embrace Direct Consumer Engagement in India: Christian Dior, CHANEL, Gucci, and More Lead the Way
Luxury brands such as Christian Dior Couture, CHANEL, Gucci, Burberry, Versace, Louis Vuitton, HUGO BOSS are embodying the principle of engaging directly with their consumers where they reside. This strategy also reflects the concentrated nature of luxury consumption in India. Interestingly, the CEO of Bvlgari notes that only 40% of luxury consumption in India originates …