Fashion

As diverse as people are, so too are the styles they choose to express themselves. Yet, the mainstream fashion industry often overlooks this diversity, favoring standard sizes that don’t cater to everyone. Soumita Basu and her company, Zyenika Fashion, are on a mission to change that. Zyenika Fashion understands that not everyone fits into the …

Beyond Fashion: Zyenika’s Mission to Make Clothing a Fundamental Right Read More »

 Shoppers Stop has inaugurated its first store in the northeastern city of Shillong in Meghalaya. The store located at MG Road, Secretariat Hills will house over 500 domestic and international brands across categories. The company stated that this store will offer premium brands and the best experience to customers, making it the go-to destination for …

Shoppers Stop opens its first store in Shillong Read More »

On their 26th Founder’s Day celebration, Mufti, the homegrown menswear brand, has introduced its sub-brand 400050 – the first pincode in style. Pronounced Four Triple Oh Five Oh, the new sub-brand is all about the on-trend oversized fit catering to an ever-evolving Gen Z consumer. With the launch of this sub-brand, Mufti has added a …

Mufti Unveils 400050 Sub-brand for Gen Z Fashion Read More »

The global athleisure market is booming, and India is a key player in this growth story. With a projected CAGR of 5.2 per cent, the Indian athleisure market is estimated to reach Rs 24,800 crore ($3.2 billion) by 2032,as per a new report by Allied Market Research. This growth is driven by several factors, including …

Athleisure market in India booming with growing demand for comfort, style and fitness wear Read More »

Rare Rabbit, a new-age men’s apparel and fashion brand is set to close its first-ever institutional funding round of Rs 500 crore. This significant investment round is led by A91 Partners, with notable contributions from Ravi Modi of Manyavar and Nikhil Kamath, co-founder of Zerodha. According to The Economic Times, this round marks a pivotal …

Rare Rabbit Sets a New Benchmark with Nikhil Kamath Read More »

Timex Group India has recently introduced its latest watch line, UNLTD, available exclusively on Flipkart! This collection is all about capturing the essence of urban life, drawing inspiration from the dynamic world of urban fashion and the vibrant pulse of city living. UNLTD, also recognized as The Original Street Art Brand, finds its inspiration in …

Timex Group India Launches Bold New Line of UNLTD Watches Read More »

Every parent knows the ritual: the endless scrolling through online stores, the careful consideration of fabrics and colours, the desire for clothes that not only look good but also prioritize comfort and safety for their little ones. Be it a simple piece of cloth to wrap the little bundle of joy or a play wear …

Threads of Change: Paving ways toward Sustainable Fashion Read More »

The demand for traditional men’s wedding attire is experiencing a significant uptick, with sales of sherwanis and other ethnic clothing rising by 25% over the past three years. This surge has sparked fierce competition among major players like Aditya Birla Fashion, Vedant Fashions, and Raymond, leading to an aggressive expansion in the wedding-wear sector. Sherwanis …

Steep Surge: Traditional Men’s Wedding Attire Sales Soar by 25% Read More »